Joel Goldstein

President, Mr. Checkout Distributors
Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of . Focused on the retail sector, he specializes in developing a path to market and is able to advise where a product will be best received. He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Being raised by a distributor, he has had a lifetime of experience getting products successfully on store shelves. Since purchasing his family business Mr. Checkout, Joel has successfully placed product on retail shelves nationwide in independent stores and with major retailers. Since 1989, Mr. Checkout is a national group of independent distributors, full-line grocery distributors and wagon-jobbers. We represent products in over 60 major retailers throughout the country and our distributors service approximately 55,000 stores. Distributors, retailers and the media alike turn to Mr. Checkout to find the next hot new product to carry. Joel was born in Massachusetts and grew up in Florida where he decided to stay for his undergraduate college studies. After pursuing post-graduate degrees at both Harvard and Wharton, Joel fled as fast as he could back to Florida. Now Based in Central Florida, Joel enjoys spending his nights and weekend with his wife and two kids boating, fishing or hiking. Connect with Joel: ~ ~
  • Posted on: 09/23/2020

    Will the Travis Scott Meal deal lead to more celebrity collabs?

    Fashion was the first to make collaborations like this a success with brands like Supreme, McDonald's has taken the strategy mainstream. The success of McDonald's is most definitely going to spur more collaborations. I'm sure right now in the Wendy's and Burger King board rooms they are trying to figure out what celebrity they are going to be working with Q1 2021.
  • Posted on: 08/20/2020

    Has the local movement become a way of life for Americans?

    We've seen this trend emerging for years as American Express jumped on to the "shop local" trend. The younger generation has been making conscious choices when supporting local businesses over larger national stores with their discretionary income.
  • Posted on: 08/18/2020

    Will guiding ‘personal wellness journeys’ drive loyalty for Raley’s?

    In this new world where customer experience is paramount this is a perfect example of a company stepping out of the box and doing it right. It will be hard to measure the ROI since it will have to be weighed with customer experience and word of mouth value as well.
  • Posted on: 08/17/2020

    Can retailers mitigate holiday delivery fee spikes?

    This is where Amazon’s fleet of trucks is going to pay off compared to other retailers that are dependent on the whims of a third-party logistics provider. Amazon will be able to keep their prices lower than most because, as any supplier will tell you, logistics are one of the largest expenses now.
  • Posted on: 08/04/2020

    Is now a good time to launch a retail startup?

    There’s not going to be a better time over the next year to two years to buy great real estate. The prices may not be rock bottom, however as they say in real estate it’s all about location. A lot of the Main Street stores on corners are becoming available and when they are gone it’s likely they will not be available again anytime soon.
  • Posted on: 08/04/2020

    Survey says Amazon and Walmart are among the most patriotic brands

    As a company that straddles both worlds, I can confirm that this is correct. Most large retailers in the country including regional grocery stores have a program to buy local and promote small business. The ease of working with these companies can sometimes make this difficult, however the opportunity is there.
  • Posted on: 07/21/2020

    Can Trader Joe’s shake off its racist branding tag?

    These kinds of things blow over in a week now when the next celebrity says something or someone tweets a photo of themselves from elementary school. The culture that surrounds this kind of momentary rage is as fickle as the wind.
  • Posted on: 07/15/2020

    Are subscriptions a winning strategy to get through the pandemic?

    Customers are looking for efficiency when they go into stores now. This offers a seamless checkout process and, as Amazon did with their one-click checkout, this will bring about a faster more convenient process. In 10 years, stores are going to be the place that people go when they need to "grab something fast" not where people go to stock up for the week. This is just another step in that direction.
  • Posted on: 06/30/2020

    Can robots keep the salad bar safe?

    Like it or not, the future is moving towards a lack of person-to-person interaction. This is common in countries like Japan and will be making its way into our new normal over the next three to five years as businesses need to automate in order to maintain margins for investors.
  • Posted on: 05/11/2020

    Neiman Marcus must survive both bankruptcy and COVID-19

    The time of the malls has come to a close and so the large retailers that depended on that walk-through traffic must adapt to that change. The democratization of fashion and speed of global shipping has created a lot more slices in the pie where a brand must compete for eyes and attention. Creating an excellent in-store experience is going to be the future of retail, their challenge is to convince people to get off their smartphones and see the value in that experience.
  • Posted on: 05/11/2020

    What should retailers do about social distancing renegades?

    It's a double-edged sword with no good answer. You do not want your employees to be a police force but refusing social distancing is putting the population at whole at risk. I would recommend adding signage explaining what you require on the door and enforcing the policy from the management level.
  • Posted on: 05/05/2020

    More Americans put frozen pizza and Oreos on their shopping lists

    As we service the convenience sector and front end merchandise, we have learned from experience that when the market is in flux or unemployment is rising people tend to flock to the salty and sweet snacks over healthier options. Sales in our channel are approaching 25% above projections and they are driven by the fear of the public seeking comfort in their snacks.
  • Posted on: 05/05/2020

    Will working remotely change how we communicate?

    The world has seen a shift in how it works and both business owners and employees are realizing that the old way is not always the best. As the younger generations are promoted in the workplace, we are seeing the bank hours of the typical office disappear and the flexibility of working from home slowly permeate the largest of companies.
  • Posted on: 05/05/2020

    Will Walmart’s customers pay $10 more to get deliveries in two hours?

    With Walmart competing heavily on prices with Amazon and offering more convenient options with their curbside pickup, I believe that more affluent Americans would see the benefits of express delivery as the express option program has been doing well for the grocery delivery apps. The challenge ahead of Walmart is removing the stigma of low prices = low quality and pulling traction away from the shoppers who instinctively pull up the Amazon app when looking for a product.
  • Posted on: 05/05/2020

    Should face masks be mandatory for shoppers?

    With the misinformation in the media spreading like wildfire on social media, the truth is that nobody knows what will happen. The best response should be one of caution and when retail is making its re-appearance the management should be making every effort possible to protect their employees. This includes keeping a distance from customers and requiring masks and other relevant protective equipment. I do not believe that stores have the luxury to dictate what their customers should be doing as the panic eases off, however they should be protecting their employees.

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