Joel Goldstein

President, Mr. Checkout Distributors
Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of . Focused on the retail sector, he specializes in developing a path to market and is able to advise where a product will be best received. He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Being raised by a distributor, he has had a lifetime of experience getting products successfully on store shelves. Since purchasing his family business Mr. Checkout, Joel has successfully placed product on retail shelves nationwide in independent stores and with major retailers. Since 1989, Mr. Checkout is a national group of independent distributors, full-line grocery distributors and wagon-jobbers. We represent products in over 60 major retailers throughout the country and our distributors service approximately 55,000 stores. Distributors, retailers and the media alike turn to Mr. Checkout to find the next hot new product to carry. Joel was born in Massachusetts and grew up in Florida where he decided to stay for his undergraduate college studies. After pursuing post-graduate degrees at both Harvard and Wharton, Joel fled as fast as he could back to Florida. Now Based in Central Florida, Joel enjoys spending his nights and weekend with his wife and two kids boating, fishing or hiking. Connect with Joel: ~ ~
  • Posted on: 01/18/2023

    Are retail communications out of sync with consumers?

    Yes, there is a disconnect. However, it's not the communications it's the platforms. Generation XYZ is advertising-blind, getting more expensive, and generating ROI is even harder. Connecting with an ever-changing audience and fashion trends is a minute-to-minute job that is almost impossible to juggle.
  • Posted on: 11/11/2022

    Is Trader Joe’s success formula becoming obsolete?

    The benefits of Trader Joe's have been focused on the quality and transparency of ingredients. While they were ahead of the curve, it seems the curve is catching up with more and more products at traditional retailers being offered with quality ingredients and organic alternatives that do not bear a huge price tag.
  • Posted on: 11/10/2022

    Are Americans ready ‘to get back to back to the sport’ of Christmas shopping in stores?

    Stores are going to be cutting back margins to move product this year incentivizing customers to come back to their stores more than ever. This year will begin a push back to normalization with stores trying to show how they can give the shopper a better experience than the convenience of online shopping.
  • Posted on: 09/16/2022

    Dollar General plans to expand its selection of $1 items

    Dollar General can build its differentiation from Walmart with this kind of value play. It's smart to drive value-based shoppers in and build up the impulse inventory and increase total cart value which is where Dollar General specializes.
  • Posted on: 08/04/2022

    Are grocers profiteering from inflation?

    Grocery stores typically live on very thin margins and when inflation hits and the buyers stop splurging on higher end items that have margin the stores need to build in a buffer to keep the doors open.
  • Posted on: 08/01/2022

    Are Rent The Runway’s second-hand clothes the perfect fit for Saks Off 5th?

    Retailers must start to diversify their offerings and this is one way that they can bring something in person that the public would have a hard time doing online. I think as retail continues to innovate we will see more and more changes like this.
  • Posted on: 07/25/2022

    When will supply chains return to normal?

    The way it was will not be again as the other experts explained. However, I do believe with electric self-driving semi trucks and automation coming into the warehouses we will see a significant drop in the cost of logistics in the long run. It may take another 10 years but it'll move back to a point where it's less of a factor in the end consumer price.
  • Posted on: 04/27/2022

    Is spinning off or selling Buybuy Baby the right move for Bed Bath & Beyond?

    The data that the companies could share would seem like a good fit as someone with a new child would also be looking to buy more creature comforts. However if there is too much overlap with the offerings and the gap between the customer base target on age is too wide it may make for negligible data that they can't monetize.
  • Posted on: 04/13/2022

    Is resale a better fit for lululemon than other apparel brands?

    They are all concerned with the perspective. If it will be a net positive for revenue? I doubt it ... I do think that every retailer will have to adopt some form of this for the future or they will be compelled to do so by the public and their voting dollars.
  • Posted on: 12/02/2021

    Does a four-day work week make more sense post-pandemic?

    The professional work environment is quickly being accelerated away from the busy cubicle cities of the '80s and embracing the idea that if you get your job done, management doesn't really care where you're sitting when it happens. I think the pandemic was a shove in that direction that moved us five to 10 years ahead of where it would be if it took a natural course.
  • Posted on: 11/22/2021

    Should Macy’s de-omnify?

    Keeping one solid brand is important. Especially as there are so many different touch-points, splitting up will only cause overlap and inefficiency.
  • Posted on: 11/10/2021

    Should retailers take prices higher?

    It's going to be unavoidable. The distributors that we work with are seeing higher logistics fees and the suppliers are seeing higher raw material costs. The amounts will be slow to grow but it will all be passed along to the end consumer in time.
  • Posted on: 09/27/2021

    How bad will product shortages get this time?

    The causes of the food shortages are understood and how they have been handled has mostly been corrected. The logistics chain was not prepared for this kind of shutdown, however now everyone has learned and is prepared for any kind of similar situation. While costs are still high for logistics, I believe we'll start to see those decline over the next six months to a year.
  • Posted on: 08/25/2021

    Home Depot turns off thieves’ power to use or sell stolen tools

    Any way to stop shrinkage is important for keeping margins and protecting the paying consumer from paying higher and higher prices. To think that technology is the way out is foolish as most technology when it makes it to the store has already been figured out by the tech savvy thieves. We saw it with RFID and will continue to see it into the future.
  • Posted on: 08/02/2021

    Should food be an afterthought for Target?

    The concept of omnichannel needs to come second to the concept of local optimization. If the area where Target is situated has ample grocery options and the convenience aspect of having food in the store does not justify the revenue per square foot in the store, the local manager should have the option to re-focus the shelf-space to maximize the products to fit the market.

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