Joel Goldstein

President, Mr. Checkout Distributors
Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of . Focused on the retail sector, he specializes in developing a path to market and is able to advise where a product will be best received. He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Being raised by a distributor, he has had a lifetime of experience getting products successfully on store shelves. Since purchasing his family business Mr. Checkout, Joel has successfully placed product on retail shelves nationwide in independent stores and with major retailers. Since 1989, Mr. Checkout is a national group of independent distributors, full-line grocery distributors and wagon-jobbers. We represent products in over 60 major retailers throughout the country and our distributors service approximately 55,000 stores. Distributors, retailers and the media alike turn to Mr. Checkout to find the next hot new product to carry. Joel was born in Massachusetts and grew up in Florida where he decided to stay for his undergraduate college studies. After pursuing post-graduate degrees at both Harvard and Wharton, Joel fled as fast as he could back to Florida. Now Based in Central Florida, Joel enjoys spending his nights and weekend with his wife and two kids boating, fishing or hiking. Connect with Joel: ~ ~
  • Posted on: 05/11/2020

    Neiman Marcus must survive both bankruptcy and COVID-19

    The time of the malls has come to a close and so the large retailers that depended on that walk-through traffic must adapt to that change. The democratization of fashion and speed of global shipping has created a lot more slices in the pie where a brand must compete for eyes and attention. Creating an excellent in-store experience is going to be the future of retail, their challenge is to convince people to get off their smartphones and see the value in that experience.
  • Posted on: 05/11/2020

    What should retailers do about social distancing renegades?

    It's a double-edged sword with no good answer. You do not want your employees to be a police force but refusing social distancing is putting the population at whole at risk. I would recommend adding signage explaining what you require on the door and enforcing the policy from the management level.
  • Posted on: 05/05/2020

    More Americans put frozen pizza and Oreos on their shopping lists

    As we service the convenience sector and front end merchandise, we have learned from experience that when the market is in flux or unemployment is rising people tend to flock to the salty and sweet snacks over healthier options. Sales in our channel are approaching 25% above projections and they are driven by the fear of the public seeking comfort in their snacks.
  • Posted on: 05/05/2020

    Will working remotely change how we communicate?

    The world has seen a shift in how it works and both business owners and employees are realizing that the old way is not always the best. As the younger generations are promoted in the workplace, we are seeing the bank hours of the typical office disappear and the flexibility of working from home slowly permeate the largest of companies.
  • Posted on: 05/05/2020

    Will Walmart’s customers pay $10 more to get deliveries in two hours?

    With Walmart competing heavily on prices with Amazon and offering more convenient options with their curbside pickup, I believe that more affluent Americans would see the benefits of express delivery as the express option program has been doing well for the grocery delivery apps. The challenge ahead of Walmart is removing the stigma of low prices = low quality and pulling traction away from the shoppers who instinctively pull up the Amazon app when looking for a product.
  • Posted on: 05/05/2020

    Should face masks be mandatory for shoppers?

    With the misinformation in the media spreading like wildfire on social media, the truth is that nobody knows what will happen. The best response should be one of caution and when retail is making its re-appearance the management should be making every effort possible to protect their employees. This includes keeping a distance from customers and requiring masks and other relevant protective equipment. I do not believe that stores have the luxury to dictate what their customers should be doing as the panic eases off, however they should be protecting their employees.
  • Posted on: 03/09/2020

    Can retailers ensure stores are coronavirus-safe?

    The outbreak of coronavirus is going to change the near future, however looking longer term other than offering hand sanitizer there's not much that retailers are going to be able to do. Anxiety will fade as it did when the SARS outbreak and others before it happened.
  • Posted on: 02/25/2020

    Amazon goes bigger with its cashier-less store concept

    Convenience is the next step for grocery. As shoppers get more and more convenient options with home delivery, they will expect their experience in the store to be equally seamless. We will see the front end revolution take place over the next 10 years, as Andrew Yang predicted, as computer learning and AI play more of a role in our in-store experience.
  • Posted on: 02/06/2020

    Crate and Barrel marries human expertise with tech advances in a new concept store

    The future of retail is bringing the experience and expertise to the customer. The reason that someone will walk into the store is to ask a question to a human or rely on the expertise of someone who knows their channel inside and out. Technology will be used as a tool and not a human substitute, that is why there's still a helper standing by the self-checkout aisles.
  • Posted on: 01/28/2020

    Will online food and beverage sales be even bigger than imagined?

    This shift in consumer behavior will hit impulse items and independent goods the hardest. Those categories are patronized by shoppers that discover a local product in the aisle or pick up a snack impulsively in the checkout lane. The trend of convenience with delivery and pick-up isn't going anywhere... it's just going to evolve as getting out of the car becomes a chore like walking to the TV to change the channel.
  • Posted on: 09/23/2019

    Will free same-day delivery boost Macy’s online sales?

    Macy's (just as other major retailers that are attempting a direct-to-consumer offering online) is going to have the trouble of competing with Amazon being top-of-mind with consumers. When a potential customer thinks of a good holiday present, they are going to Google less and less and more often go directly to Amazon with a very fast search to cart time. If retailers are going to compete against Amazon, it must be on price since it's impossible to surpass their convenience and logistics network.
  • Posted on: 09/17/2019

    In power move, Walmart expands Delivery Unlimited

    This is the way the world is moving. I would imagine that right now they are trying to compete day to day with regional supermarkets and Amazon. However once automation takes hold no matter if that means drones or autonomous delivery cars, Walmart's low prices and fast service will be able to give Amazon a run for their money...
  • Posted on: 09/17/2019

    Ace Hardware builds through acquisition in the do-it-for-me market

    While Ace has always been the place to go for DIY, the trend has moved away from the average consumer being able to fix their own house issues. Having a service like this will bring more opportunities by the way of someone not having to hire a handyman first.
  • Posted on: 09/17/2019

    Will stores help Vitamin Shoppe stand out in crowded supplement subscription market?

    Vitamins and supplements are one of the only industries where having a trusted advisor walk you around will increase cart sales. If someone walks in for one item they will need the supplemental vitamins as well and they may not know that. Having a brick and mortar store will help with customer satisfaction over online sales and I would estimate it would also increase the average cart value as well.
  • Posted on: 07/23/2019

    Will Google’s new shopping platform steal product searches away from Amazon?

    When trying to steal market share away at this level it is not price that Google will need to compete over, it's convenience. Amazon has built their brand on a simple delivery model combined with everything you can imagine at low prices. If Google is going to compete, they will need to do it via advertising focused on a better logistics model than Amazon... Not an easy job.

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