Joel Rubinson

Joel Rubinson

Contributor
New marketing analytics for a new COVID-19 reality Discussion

New marketing analytics for a new COVID-19 reality

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Where are market research and analytics falling short? Discussion

Where are market research and analytics falling short?

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Micro-targeting across the customer journey impacts research and analysis Discussion

Micro-targeting across the customer journey impacts research and analysis

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Will retailers drive the next phase in digital marketing? Discussion

Will retailers drive the next phase in digital marketing?

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Is marketing research suffering from an identity crisis? Discussion

Is marketing research suffering from an identity crisis?

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Discussion

Is marketing research breaking down internally?

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Discussion

Transforming market research with digital and social analytics

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Discussion

What marketing and research must do differently in a data driven age

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Discussion

Marketing thinking, fast and slow

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Discussion

When surveys behave badly … and what to do about it

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Discussion

Creating a research transformation agenda for 2015

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Discussion

There’s proof that digital is a branding medium

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Discussion

Creating a post-demographics media strategy in the age of data-driven marketing

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Discussion

Sorry Forrester But Facebook Benefits Marketers

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Discussion

Why Don’t Consumers Always Buy Their Preferred Brand?

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Discussion

Are PCs Still the Most Important Digital Screen?

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Discussion

BrainTrust Query: Can Marketing Research Borrow from Behavioral Economics?

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Discussion

BrainTrust Query: Are Marketers and Media Getting That Synching Feeling?

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