PROFILE

Kathleen Fischer

Director of Retail Marketing, Körber

Kathleen has more than 25 years of experience in designing and executing successful strategic marketing plans, demand generation, public relations and branding through thought leadership and product marketing. She also has significant experience developing and publishing industry-leading benchmarking surveys for LakeWest Group, Boston Retail Partners and enVista. She has now brought that retail commerce and order management expertise to Körber Supply Chain as part of its purchase of Enspire Commerce OMS.

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  • Posted on: 11/23/2022

    Black Friday is back as record number of Americans are expected to go shopping

    No surprise there - consumers are ready for a more "normal" holiday season, and part of that is shopping in stores. What will be interesting is to see how much they actually end up spending over the holiday weekend.
  • Posted on: 11/22/2022

    Will John Lewis or Publix win the RetailWire Christmas Commercial Challenge?

    I love the John Lewis ad as it struck a strong chord with its overall messaging, however the Publix ad offers a stronger connection to the brand and what it offers.
  • Posted on: 11/21/2022

    Will cracking down on serial returners solve retailers’ return problem?

    A targeted return policy makes more sense than a general policy - target those who are abusing the system.
  • Posted on: 11/14/2022

    Gap is now selling on Amazon. Desperation or genius move?

    The "retail model" is changing, with marketplaces like Amazon a means for brands to reach a broader audience, especially as the traditional mall concept faces challenges. While Gap loses some control of its brand, it will now be more accessible to additional customers.
  • Posted on: 11/11/2022

    Saks Off 5th aims to deliver on schedule

    A customer's shopping experience does not end once they click the BUY button. The post-purchase experience is critical to ensuring that customer expectations are met. A guaranteed delivery date - assuming that it is accurate - ensures that the delivery expectation is set and then met. And providing the delivery date while a customer is still shopping allows them to factor that into their purchase decision and set expectations before they hit BUY.
  • Posted on: 11/07/2022

    Is it time to shut down the free returns party?

    Yes, returns are very costly but how do you change your customers' expectations for free returns without severely affecting customer loyalty?
  • Posted on: 10/28/2022

    Can Walgreens help Abercrombie achieve its ‘digital revolution’?

    Offering additional fulfillment options for customers is becoming table stakes - customers now expect it. Abercrombie has a limited number of stores with many in malls, so adding FedEx, Office Depot and Walgreens extends their reach to get closer to their customers. But I agree that the tie-in between Walgreens and Abercrombie seems a little humorous.
  • Posted on: 10/27/2022

    The new boss is the same as the old boss at Bed Bath & Beyond

    It makes sense to leave her in the position rather than introduce more turmoil with an outside hire. Unfortunately, Bed Bath & Beyond has a big challenge ahead to regain and/or improve customer loyalty and distinguish itself in an increasingly crowded market.
  • Posted on: 10/26/2022

    How far will Marc Lore’s mobile ghost kitchen concept go?

    I agree - how many customers can one van really provide dinners for in one night?
  • Posted on: 10/25/2022

    Why is Walmart killing off a $1 billion private label?

    It's an unusual move to rebrand what seems to be a successful brand so it will be interesting to see whether Walmart can expand the brand as hoped.
  • Posted on: 10/24/2022

    BOPIS substitution processes need work

    It depends on the retailer, the item, and the value a customer places on a particular brand or type. Some items have a natural substitute such as a different size or packaging type. But for others, it becomes much more difficult and requires customer input to choose the preferred substitute, if there even is one. The key is to communicate with the customer as early as possible so expectations can be managed.
  • Posted on: 10/14/2022

    Are pop-ups ready to become a permanent fixture in retail?

    With the right offering it can be a powerful model to drive interest, traffic, and ultimately, sales - look at how successful Spirit Halloween is with its pop-up stores. But the challenges are significant - finding the right location, creating the ideal assortment, finding and hiring short-term associates, setting up and tearing down the store, etc. - which will make this a difficult option for most retailers.
  • Posted on: 10/07/2022

    Can retailers sustain their current delivery practices?

    Brands have to ride the fine line of providing the expected fast delivery while fulfilling and delivering those orders profitably and sustainably. As a consumer I do want my order quickly, but not when it means that I am receiving each small item in the order in separate boxes at different times! Providing delivery options such as grouping items into one delivery or delaying items for one assigned delivery day as Amazon does will likely be more of the norm over the next few years.
  • Posted on: 10/06/2022

    What’s still lacking in retailer shopping apps?

    Ease of use is critical to the adoption and success of any retail app, in addition to the requirement that the app must save the customer time and effort as they research, buy or return products.
  • Posted on: 09/29/2022

    A bag ban is all part of the brand at Wegmans

    It makes business sense for the grocer because it makes sense for the environment. We need further banning of single-use plastic bags and consumer education to promote the use of reusable bags. The convenience of plastic bags is not worth the destruction they cause to the environment.

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