Kathleen Fischer

Director of Retail Marketing, enVista

Kathleen has more than 20 years of experience in marketing and consulting within the retail industry. Her broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through thought leadership. She has significant experience developing and publishing industry-leading benchmarking surveys over the last 20 years for LakeWest Group, Boston Retail Partners and now enVista.

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  • Posted on: 08/03/2022

    Will H-E-B’s self-checkout pilot take off?

    If the self-checkout is fast, accurate, efficient and easy to use, then it should be a win-win option for H-E-B and the customer.
  • Posted on: 08/01/2022

    Are Rent The Runway’s second-hand clothes the perfect fit for Saks Off 5th?

    For Off 5th this makes sense - it caters to their current demographic and expands their market to reach sustainably-focused shoppers while diversifying their model.
  • Posted on: 07/08/2022

    Can up-tempo music move shoppers to buy more green goods?

    Match the music to the type of store/demographic with a range of music to avoid inadvertently annoying shoppers who don't agree with some of the music choices.
  • Posted on: 07/07/2022

    Are Walmart+ members ready to invite the retailer into their homes?

    I am truly surprised that InHome is expanding as it seems rather invasive to me and difficult to grow and expand profitably.
  • Posted on: 07/06/2022

    Will new perks add to Amazon’s Prime numbers?

    If a consumer is already contemplating Prime, membership perks like these could push them to join, but to add big numbers Amazon will have to think bigger.
  • Posted on: 07/05/2022

    Is Amazon taking its foot off the Prime Day marketing pedal?

    Inflationary pressures and supply chain issues have the most significant impact right now on spending. At this point, Prime Day awareness is broad and consumers are less likely to be swayed by a special concert or other expensive promotion to shop during the event. Amazon is playing it smart by backing off marketing for this event and is likely looking for their "next big thing" to drive sales and Prime memberships.
  • Posted on: 05/13/2022

    Does virtual selling make for lonely salespeople?

    Virtual communication overall is definitely more difficult. Human beings have always relied on personal interactions and many cues are missed in a virtual environment. But virtual selling is not going away, so the challenge will be to identify ways to motivate and inspire those in virtual selling environments.
  • Posted on: 05/09/2022

    Has Etsy been missing the boat with men?

    I agree, this would be the best place to start. Etsy missed an opportunity to market to men this past Mother's Day. Start with making men aware of the unique gifts you can find on Etsy and the delight when someone receives a one-of-a-kind gift!
  • Posted on: 04/14/2022

    Will solar have its day in the sun at Target?

    It may not be enough to power every store based on a limited number of sunny days in some areas, but it can help and should be a consideration for other brands. It's nice to see a big brand like Target focused on environmentally friendly initiatives.
  • Posted on: 04/13/2022

    Is resale a better fit for lululemon than other apparel brands?

    This resale program is appealing to younger generations that are eco-conscious and sustainably focused. They won't generally purchase new Lululemon products but would be more likely to look at like-new items available.
  • Posted on: 04/12/2022

    Should dietitians patrol Kroger’s supermarket aisles?

    From the consumer's point of view, I think it's a great idea to have a professional available to provide nutritional information as I am shopping - as long as it's done in the right way. However from the retailer's point of view, there are likely to be more negatives arising from the practice without enough sales uplift or increase in consumer loyalty to justify it.
  • Posted on: 04/11/2022

    Will Fresh Market’s ‘club hub’ frequent purchase program drive loyalty?

    I love the idea of customizing rewards programs but this seems overly complicated and the benefits don't feel compelling enough for customers to embrace the programs.
  • Posted on: 03/18/2022

    Will retailers stop the presses on print circulars?

    We will continue to see print circulars declining in use as more consumers turn to digital access. As more and more consumers become comfortable with mobile devices as the main tool for research and purchasing, this number will decline further.
  • Posted on: 03/16/2022

    Will Target Zero help guide sustainable choices?

    It's a start and will be appealing to those consumers that strive to be more sustainable when making purchases, even if others greet it with skepticism.
  • Posted on: 03/15/2022

    Will customers grow to love Walgreens’ digital cooler doors?

    The main reason for coolers to have glass doors is so customers can see what is available before they open the door. If the inventory isn't there then customers will just get frustrated - as indicated by the social media posts. Is there really enough of a benefit for Walgreens to outweigh the irritation their customers currently feel?

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