PROFILE

Kathleen Fischer

Director of Retail Marketing, enVista

Kathleen has more than 20 years of experience in marketing and consulting within the retail industry. Her broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through thought leadership. She has significant experience developing and publishing industry-leading benchmarking surveys over the last 20 years for LakeWest Group, Boston Retail Partners and now enVista.

To learn more, visit: www.envistacorp.com.

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  • Posted on: 09/25/2020

    Will curbside pickup be Costco’s Achilles heel?

    Speaking as a consumer, I did not renew my membership because of the lack of pickup options so they have lost my business. I may revisit membership again in the future but for now, I am not a Costco customer.
  • Posted on: 09/21/2020

    Can Trader Joe’s continue thriving without delivery and curbside pickup?

    The investment that Trader Joe's has made in developing customer loyalty is paying off, but the pandemic has changed the way many people choose to shop. I don't see curbside pickup and delivery completely disappearing even once all customers feel comfortable shopping inside a store, so Trader Joe's will need to revisit this decision. While refraining from implementing these services quickly without the necessary underlying structure and processes makes sense, this needs to be part of their future strategy.
  • Posted on: 09/14/2020

    How can grocers help ease home cooking fatigue?

    Prepared meal options and meal kits are great ways for grocers to bring some new life to home cooking. Grocers can offer ways to make it fun and interesting while also delicious by offering prepared meals in picnic baskets or theme meals such as Italian, Indian, or Thai with the appropriate drinks, utensils, and napkins!
  • Posted on: 09/04/2020

    Will cities, and the retailers in them, bounce back?

    Cities will bounce back, as will retailers, but bouncing back does not mean a return to where we were. COVID-19 has accelerated changes that were already occurring, such as working remotely and shopping online, which requires businesses to reimagine their office space and retailers to rethink their sales and delivery methods. There will be many lingering and overall changes coming out of this, but cities will not be going away, just reformulated.
  • Posted on: 09/02/2020

    Has Red Wing created a new standard for Labor Day promotions?

    What a great idea and an appropriate way to recognize Labor Day! I hope other retailers will follow in Red Wing Shoes' footsteps.
  • Posted on: 09/01/2020

    Will the late Prime Day sabotage or catapult holiday spending?

    This is an unprecedented year so it is difficult to predict how consumers will spend this holiday season, however overall spending is likely to be down. With a Prime Day so close to the holiday season, Amazon may be set up well to get a jump on consumers' dollars over other retailers if they decide to utilize traditional timing for their holiday campaigns.
  • Posted on: 08/31/2020

    Digital coupons find redemption in the stay-at-home economy

    Digital coupons offer a convenience that is just not possible with paper coupons. This, combined with the ability to use without physically handling a coupon plus the cost savings and environmental benefit in not having a printed coupon, point towards the benefits of using and offering digital coupons.
  • Posted on: 08/07/2020

    Has there ever been a better time to build or kill customer loyalty?

    Unfortunately, most retailers struggled in recent months as they had to shift to BOPIS or ship from store to meet consumer needs. The key to keeping loyal customers returning is to work to meet and exceed customer expectations but when things go wrong (as they often do), be quick to react and try to fix the problem.
  • Posted on: 08/06/2020

    As tech workers go remote, Facebook leases huge NYC offices

    While offices are unlikely to disappear, utilizing them as meeting or collaboration spaces may be a better option for big companies.
  • Posted on: 08/05/2020

    Can influencers make stores feel safer?

    It certainly can't hurt, assuming that the in-store experience matches the message that the influencers are conveying, but I doubt this will drive that much additional traffic.
  • Posted on: 08/04/2020

    Is now a good time to launch a retail startup?

    There may be some pros to starting certain types of businesses right now - especially if they directly relate to current consumer needs and habits - but it certainly seems like now would be a very stressful and challenging time to start a business.
  • Posted on: 08/03/2020

    Is the future of malls outside?

    The trend towards open-air malls and shopping centers has been in the works for a number of years. Shoppers want the convenience of parking near the store or stores they want to shop so they can quickly take care of their business. The pandemic is simply hastening that trend.
  • Posted on: 07/29/2020

    How can retailers differentiate curbside delivery?

    I love the idea of lawn chairs to offer customers a place to sit and socialize safely while they are waiting in line - what a great way to turn a negative into a positive! Curbside pickup is now the norm for many shoppers who expect a smooth, efficient process, so now it is up to retailers to use this opportunity to build further brand loyalty by offering ways to surprise and delight their customers.
  • Posted on: 07/09/2020

    How blemished are beauty retailers by COVID-19?

    Certainly the in-store experience will change but now is the time to look at other options for make-up demonstration - such as Ulta’s GLAMLab online try-on feature. And with less make-up being worn, maybe now is the time to emphasize skin care products.
  • Posted on: 07/08/2020

    Will Walmart’s best shoppers ditch Amazon Prime for Walmart+?

    Walmart+ is a smart option for the retailer and will continue to grow the business but Amazon Prime customers are not necessarily Walmart customers and the fee may not be worth it for many. Plus, as many others have mentioned, where is the digital benefit?

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