PROFILE

Kenneth Leung

Retail and Customer Experience Expert

Kenneth Leung was the enterprise industry director at Avaya, responsible for vertical industry strategies.

Kenneth previously was with Cisco Systems, with the last position as senior marketing strategy manager for Internet of Everything campaign. His roles at Cisco included development of private sector industries strategy and messaging at Cisco as well as retail industry marketing.

Prior to Cisco, he worked at IBM software group in WebSphere Commerce and Information Management groups with responsibility in marketing management for retail and e-commerce. Before joining IBM, Kenneth was retail industry director for Informix Software where he was responsible for market management and programs.

Kenneth Leung is currently working on his first marketing book and pursuing future opportunities. Learn more at:about.me/kennethleung

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  • Posted on: 08/08/2022

    Walmart goes tiny to reach nature-loving vacationers

    Makes sense, considering they are already considered their big box stores are a preferred stop of digital nomads and road-trip travelers. This is an easy cobranding exercise. Wonder if they will try small hotel sundry store partnerships next?
  • Posted on: 07/27/2022

    Can Walmart roll back inflation?

    Discounting by major discounters will not lower the effect of inflation, that's just their competitive model.
  • Posted on: 07/19/2022

    Is luxury retail’s sweet spot?

    In area of inflation, luxury goods that hold their value and sometimes appreciate is better than cash. Given the travel meltdown happening right now, luxury travel is being replaced by luxury purchases which help to drive short term growth.
  • Posted on: 07/10/2022

    Time’s up for TikTok’s U.S. livestream shopping plans

    The issue I see is when people are looking for short form entertainment like TikTok, they aren't necessarily in the mood to be sold to with sponsored items that isn't tied to the core attribute of the entertainer. Also TikTok is more about content than the content creator, people can follow the content creator but the emphasis is on he newest latest viral video. It isn't a good fit for the platform.
  • Posted on: 07/04/2022

    Is H-E-B’s e-grocery playbook a primer for taking on Amazon?

    There is no instant magic bullet in retail, especially in the grocery business. H-E-B started early and often with great customer experience and experimentation in technology to enhance it. A technology-centric approach has the advantage of being able to deliver features quickly, but positive loyalty and perception is a long game.
  • Posted on: 06/28/2022

    Can in-store coffee add pep to retail sales?

    I think having food service in the store like coffee helps drive traffic to the store. Even if the person isn't planning to shop, by walking into the store and buying coffee it triggers potential purchases. I have seen coffee shop colocations with banks, supermarkets, and other retail format and it is generally synergistic.
  • Posted on: 06/21/2022

    Will Walmart become the go-to shopping destination for cord cutters?

    It will be an interesting experiment. I just don't know if people will shop during the video content or after. I guess one advantage of streaming is that you can watch it once for entertainment and then come back and rewatch it to see if you can buy something shown in the show. I think people will drop items from the show to the shopping list and then decide later after research if they will buy.
  • Posted on: 06/17/2022

    Ultra-fast delivery may burn out or fade away

    I never understood the business model of ultra-fast delivery with the premium cost and consumers not willing to pay the premium after COVID-19 lockdown. Given increasing fuel prices and labor costs I don't see employees signing up to do deliveries and with economic uncertainty I don't see any but a few customers being willing to pay a premium for it.
  • Posted on: 06/09/2022

    Is Franchise Group’s plan for Kohl’s a retail disaster in the making?

    Understand the need to maximize shareholder value, but this acquisition doesn't bring much to the table in terms of synergies or expertise to help with the retail business or shopper experience. Ultimately in this world, shareholder value rises above all other priorities.
  • Posted on: 06/06/2022

    What will Dave Clark’s exit mean for Amazon’s retail business?

    Amazon is a successful retailer with some recent mis-steps which damages it, but not significantly. One thing it has to be careful about in being #1 is being cast as the Big Bad Wolf in retail due to its dominance. The new leader needs to balance success with making sure it doesn't bring additional scrutiny.
  • Posted on: 05/25/2022

    Nordstrom is staffed, stocked and ready to serve as store traffic increases

    People are definitely going out in person and adjusting to COVID risks. The question now is whether the wallet is willing given inflation and the cloud of economic uncertainty. The merchandising geared towards "revenge spending" may not match consumer sentiments; that's what Nordstrom has to watch out for now.
  • Posted on: 05/18/2022

    Should Apple have killed the iPod?

    Nostalgia is powerful, but I don't see the new generation of consumers having a separate music device unless they are a DJ or in the music business. It is a rational decision to simplify their product line and frankly the resources can be reallocated to their iPhone and other entertainment systems. It was great for its time and I will miss it. Who knows, maybe you will have an Apple portable speaker with built in storage as the next iteration or something we haven't thought about yet.
  • Posted on: 05/10/2022

    Can Starbucks replicate the ‘third place’ in the metaverse?

    I think it is worth the experimentation since the cost of entry for NFTs and the metaverse right now isn't that high. The key is to not over-rotate the investment because at the end of the day Starbucks is in the business of selling coffee and a space to either work remote or relax. Metaverse and NFTs can help the customer with loyalty to the brand, but that's all it is from my point of view. Anyone here remember the hype around Second Life?
  • Posted on: 05/05/2022

    Are Americans getting ready to hit the brakes on spending?

    The pent up demand from COVID is what has been driving the spending as people "live like it is 2019." With inflation and increase in interest rates, it will reduce spending on discretionary items and big ticket items that are usually financed. Retailers that sell into discretionary spending need to adjust their offering from a price and financing point of view. It could be tough when combined with the supply chain issues.
  • Posted on: 05/03/2022

    Does resale make sense for Dick’s Sporting Goods?

    Retailers need to drive traffic to the stores and resale is one area that can help. Given the size of the store and the destination format, as long as they have a good process to vet and price the inventory well, it will help with the revenue and allow them to cross sell other new items.

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