Lisa Goller

Content Marketing Strategist

Lisa Goller, MBA is a content marketing entrepreneur who serves retail tech companies in the U.S., China, India and Europe. Lisa has appeared in Forbes, Entrepreneur and Inc., sharing more than 15 years of retail and marketing expertise.

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  • Posted on: 06/29/2022

    Will a gas tax holiday drive retail in the right direction?

    This generous gesture will stimulate short-term spending, yet it won’t solve complex supply chain issues. Rising labor and logistics costs and low availability will persist. To manage rising fuel costs, retailers can use private labels, local sourcing and SKU rationalization. Price increases, returns fees, robotics, ad sales and process re-engineering can boost retailers’ power in a volatile market.
  • Posted on: 06/28/2022

    Retailers tell their customers to keep their returns

    More retailers will surrender to the rise of costly returns by telling customers to keep the items. Yet it’s not a long-term solution. Tech, data and images that let online shoppers know exactly what they’re buying can cut returns. Virtual try-ons and fitting rooms, body-measuring tech, 3-D images and detailed product data help shoppers find items that fit.
  • Posted on: 06/28/2022

    Can in-store coffee add pep to retail sales?

    Caffeine jolts us into action. It makes sense that in-store coffee can invigorate our visits and fuel spontaneous purchases. Stores that accommodate consumers’ coffee habits encourage bigger baskets and more frequent visits. Right now, retailers need all the revenue drivers they can find, including rent from in-store coffee bars. Yet, free coffee works, too. The generous hospitality behind complimentary coffee can trigger consumers’ desire to reciprocate by spending more.
  • Posted on: 06/27/2022

    Kellogg thinks it makes more sense apart than together

    Kellogg’s plant-based food spinoff has the greatest growth potential, making it alluring to buyers. Animal-based foods show the highest price hikes due to inflation; more consumers now seek plant-based options. Snacks are a close second due to their portability and our pandemic-fueled habit of frequent nibbling. Kellogg’s cereal business will benefit the least. Cereal’s slow growth rate is due to dietary changes like skipping breakfast or prioritizing protein. Millennials even eschew cereal because they said they have to clean the bowl. Divestiture can invigorate retail as companies focus on their strengths and sell sources of inefficiency.
  • Posted on: 06/27/2022

    Are outsized private label gains in grocery a foregone conclusion?

    It’s inevitable that grocery private labels will gain share over the next few years of economic uncertainty. Affordability, quality and variety make store brands more appealing to consumers. Since the 2008 recession, private labels gained momentum as worthy substitutes and brands in their own right. Declining consumer loyalty still inspires consumers to switch to own brands. In response, national brands will boost their advertising spend to remind consumers of their legacies of quality and trust. To avoid raising prices, we’ll see more shrinkflation and generous promotional deals.
  • Posted on: 06/24/2022

    Walmart’s new AR tech is built for the stores inside customers’ pockets

    Consumers now expect AR tools for greater certainty and fewer hassles when buying bulky, big-ticket home items. We’re more likely to buy home goods if we trust they will fit the space and delight us. AR can elevate in-store experiences by filtering products according to personalized tastes for ease and time savings. Cross-category data on natural, sustainable or hypoallergenic items can guide shoppers across the store to satisfy their needs. Both online and in-store, AR drives sales.
  • Posted on: 06/23/2022

    There might soon be no one left to hire at Amazon’s warehouses

    Amazon has prepared for labor shortages by investing in automation, including robotics, to fill productivity gaps. Robots like Proteus are designed to protect Amazon warehouse workers from injuries. Expect more collaborative innovations, with robots taking on repetitive, menial tasks to free up workers for service excellence. Today’s war for talent forces retail players to offer generous wages, benefits and career paths, and find new efficiencies.
  • Posted on: 06/22/2022

    Will Deal Days help Target clear its inventory?

    Compared to 2021, these summer sales offer deeper discounts and face fiercer rivalry from services like entertainment and travel. Target’s Deal Days will improve its inventory equilibrium costs in the second half of the year. Jumpstarting sales a full day before Prime Day is shrewd. Generous discounts, popular shop-in-shop partners and spectacular private brands will make Target’s sale successful.
  • Posted on: 06/21/2022

    Will Walmart become the go-to shopping destination for cord cutters?

    This partnership will bring product discovery and e-commerce to more screens in the comfort of our homes. Shoppable content is a new frontier for digital ads to drive retail growth by matching our media and product consumption. Other streaming platforms will watch this collaboration and refine their own strategies as in-home marketing evolves.
  • Posted on: 06/20/2022

    Kroger CEO says customers are ‘rethinking their shopping’ habits

    Inflation changed grocery shopping habits, as more shoppers now buy less or only essentials. Consumers make fewer impulse buys, buy in bulk and shop around more for the best deals. Grocery shoppers increasingly switch to private labels and discount and dollar stores for affordable food options. This inflationary period is different due to higher demand for value and premium (vs. mid-tier) goods, mirroring socioeconomic shifts.
  • Posted on: 06/17/2022

    Does Amazon need a great Prime Day now more than ever?

    Compared to the past two years, there is more pressure for Amazon to rock Prime Day 2022. Now more rivals are digitally mature, profit margins are tight, and consumption is shifting to entertainment and travel. Fortunately, excess inventory will lead to generous discounts for Prime Day and concurrent events. Key success factors include the availability of popular items, deep discounts across categories and fast delivery.
  • Posted on: 06/16/2022

    Should analytics drive category planning?

    Yes, too many merchants rely on their gut rather than metrics to guide assortment decisions. Some retailers even double down on “the way we’ve always done things.” It’s 2022. It’s time to replace guesswork with data for accuracy and efficiency. Data laggards are often constrained by budgets and overwhelmed when deciding which innovations to prioritize. Retailers that invest in analytics gain a competitive edge in pricing, promotion and assortment strategies.
  • Posted on: 06/15/2022

    Retailers applaud as Ocean Shipping Reform Act sails through Congress

    U.S. retailers’ top challenges are ambiguous availability and opportunistic pricing, which harm business continuity and planning. The Ocean Shipping Reform Act will alleviate some retail pressure by protecting affordable access to ocean routes. Swift implementation and consistent enforcement are critical to the Act’s success.
  • Posted on: 06/14/2022

    Has online grocery shopping hit its sales ceiling?

    If e-grocery availability and quality selections improve, more consumers will shop for food online. As more shoppers return to grocery stores, long lineups test our patience. Time savings, convenience and care will make online grocery even more appealing. Grocers may reallocate resources to stores over the short term yet they need to keep investing in robust e-grocery. Availability, smart substitutes, agile pricing, unique assortments and fast delivery are e-grocery priorities.
  • Posted on: 06/13/2022

    Food prices are going up, up, up. Inflation is tough, tough, tough.

    Paying an additional $460 per month for food and fuel makes disposable income evaporate fast. Grocers need contingency plans for factors like lower revenue, fewer store visits, in-demand essentials and discount stores’ competitiveness. Consumers may buy fewer animal products, which are among items earning the sharpest price increase. Food security has emerged as a growing concern. Now grocers must find new efficiencies across their retail operations. Investing in process automation and data insights modernizes grocery fulfillment and marketing. To drive sales, grocers can help shoppers save money with private label, deals and bulk discounts. As grocery gets more complex, retailers need agility, efficiency and innovation.

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