PROFILE

Natalie Walkley

Director, Körber & Enspire Commerce OMS

Natalie has spent the last 12+ years helping brands effectively tell their story through digital marketing. In her current role, she brings together her experience in retail, logistics, and software to help retailers connect with more customers — via enVista’s Enspire Commerce platform.

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  • Posted on: 12/06/2022

    Is online grocery shopping a guy thing?

    Ha! Now with smartphones, I think I would be one of those men too.
  • Posted on: 12/06/2022

    Is online grocery shopping a guy thing?

    I remember walking through the mall as a teenager and seeing all the men on the chairs outside of a store. I don't think men wanting fast, convenient shopping is a new finding, per se. Throw in the challenge of finding an obscure food item and online is much more efficient. That said, I would be curious to understand the study more in-depth. As a working mom, online grocery shopping has saved me tremendously!
  • Posted on: 11/08/2022

    Can Disney marry streaming and shopping?

    This is the equivalent of toy commercials during kids' programming and candy on the checkout aisle at kid's eye level. You already have their undivided attention and can position a value-add. If you think about the 4 P's of marketing, this is a strategic "placement" for Disney, and can't cost a significant amount to implement — so why not?
  • Posted on: 10/26/2022

    Are backorders costing retailers sales and profits?

    There are some products that consumers feel are "worth the wait" of a backorder. Many parents waited 6+ months on a Nugget couch. More competitive products may not have the same patience factor. Nuances aside, enterprise-wide inventory visibility is critical for brands and retailers to deliver on their promises to customers, building trust and driving repeat purchases. Whether stock is in a warehouse, brick-and-mortar, or in transit from overseas — brands have to strategize and plan where to best allocate products to get them into the hands of consumers.
  • Posted on: 10/19/2022

    Big retailers say they need more tech to deliver better customer experiences

    Technology is definitely a part of the solution, but it has to be the right technologies combined. Expanding "feature sets" within a current tech stack doesn't close the CX gap completely. Best-in-breed technologies will expand more and unseat the monolithic systems merely plugging holes.
  • Posted on: 10/17/2022

    Are donation requests at the checkout worth the shopper anxiety they cause?

    People that want to donate are likely to already give regularly to their charity of choice. An "interruptive" donation request just becomes anxiety and guilt-inducing right when people are excited to get back into stores. Last week, I pretended to take a phone call outside of Walgreens so that I could avoid the "Sponsor a Child" pitch I received the week prior. :/ Yes, it's for a good cause, but the methodology is uninviting.
  • Posted on: 10/17/2022

    CVS battles the ‘pink tax’

    Slow clap for CVS. We have a long way to go for equality, but moves like this are inspiring for other brands and retailers to prioritize what is right over what is most profitable.
  • Posted on: 10/17/2022

    Was Amazon’s Prime Early Access sale a bellwether event for the retail industry?

    Yes, if Amazon is impacted by an economic slowdown then other retailers will be as well. But given the inventory issues, we'll continue to see promos to clear shelves even if consumer spending slows.
  • Posted on: 10/13/2022

    Why are Amazon’s brand knockoffs ‘foul play’ if other retailers do the same thing?

    As much as people don't want to admit it, Amazon is not doing anything new, or predatory. Although it has to be frustrating for brand manufacturers. Kudos to Peak Design for poking fun at it and making an entertaining video. But I would argue that anyone wanting a $30 bag is not the same audience as folks purchasing a $90 bag, so my guess is the impact will be minimal for their target audience. But it goes without saying this is why so many brands are trying to expand to more of a controlled customer experience on their owned channels.
  • Posted on: 10/13/2022

    Why are Amazon’s brand knockoffs ‘foul play’ if other retailers do the same thing?

    I totally agree with this. It's different audiences— price-conscious and quality-conscious.
  • Posted on: 10/13/2022

    Walmart is looking to bring apparel manufacturing back to the USA

    In theory, many Americans would prefer products "made in America" but probably more for political than economical reasons. Inevitably the cost of goods will be higher, so we'll have to see if the cost plays out to be worth the increased price tag. Unfortunately, I think the American dream has swayed people from blue-collar jobs, and hiring and retaining talent will be difficult. As we know, hiring is even a challenge for higher-paying jobs at the moment. My hope is that this plays out well for Walmart, and we all embrace any work as valuable and contributing to society.
  • Posted on: 10/12/2022

    Will a cheaper, faster Uniqlo catch on in the U.S.?

    Given the recent consumer spending pullback, I think fast fashion will continue to grow in popularity — and New York is a prime location to introduce GU to the market.
  • Posted on: 10/07/2022

    Can retailers sustain their current delivery practices?

    We all know consumers will give the socially desirable answer in surveys like this, so it is difficult to truly predict behavior. It will come down to certain products and what consumers might be more willing to wait for. Also, I think order delay for consolidation and SIOC packaging initiatives will be the most widely used initially.
  • Posted on: 10/07/2022

    Walmart makes a deal to automate and own the last mile

    Given the challenging job market, automation will be critical for brands and retailers to optimize fulfillment and improve margins. Smart move for Walmart.
  • Posted on: 10/05/2022

    GoodwillFinds.com gives shoppers more reasons to feel good about buying secondhand

    I was an avid Goodwill shopper in my 20s in the DC metro area, and people were always amazed at what I found there. Goodwillfinds.com is a great way to honor well-loved products that still have a lot of life left in them, while also making them available to broader, more price-sensitive audiences.

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