Natalie Walkley

Director, enVista & Enspire Commerce OMS

Natalie has spent the last 12+ years helping brands effectively tell their story through digital marketing. In her current role, she brings together her experience in retail, logistics, and software to help retailers connect with more customers — via enVista’s Enspire Commerce platform.

  • Posted on: 07/20/2022

    Will more Americans make e-grocery delivery a weekly habit?

    Online grocery will continue to grow in popularity, especially as younger generations gain more spending power. I personally prefer online grocery shopping and curbside, because I get a tailored list of all my recurring purchases which make it even faster. But ultimately, it is a convenience and will have a premium price tag (~10 percent more per item in my experience), so that may filter out price-sensitive shoppers.
  • Posted on: 07/06/2022

    H&M discovers it’s not easy being green

    If brands and retailers are serious about being environmentally friendly, then that needs to be a part of their DNA. It requires investment — time, money, resources, and acknowledgment that it may impact margins. The greenest companies from my perspective are not low-cost brands, they are brands committed to being green versus appearing green (Allbirds, Patagonia, 7th Generation, etc.).
  • Posted on: 07/06/2022

    Will new perks add to Amazon’s Prime numbers?

    The cost of Prime has risen fairly steadily, so it makes sense they would look to add affordable perks to the package. It will be interesting to see what this does for GrubHub.
  • Posted on: 07/05/2022

    Is Amazon taking its foot off the Prime Day marketing pedal?

    Even if Amazon is reining in Prime Day, they are still reigning as the trend-setter in retail. If they pull back promotions other retailers will follow, as many efforts are simply to compete.
  • Posted on: 06/28/2022

    Retailers tell their customers to keep their returns

    Letting consumers keep returns is not a "one size fits all" strategy. It depends on the type/size of product, the demographic of their target audience, average order value, rate of return, etc. The industry needs a total creative overhaul when it comes to returns. I think we'll see the retail leaders coming up with a mix of potential solutions for returns: keep the return, pay for return, donate the return and provide documentation, free returns for loyalty program members, and BORIS are all potential options. The best return management strategies will include a mix of all of these and will require robust technology and automation to help keep costs down.
  • Posted on: 06/22/2022

    Will Deal Days help Target clear its inventory?

    With the economic uncertainty, consumers might hold back from splurging on sales. Gas prices, inflation, interest rate hikes, layoffs, war in Ukraine — and that Target and Amazon sales are simultaneous — are likely to cause a less-than performance compared to last year.
  • Posted on: 06/13/2022

    Should retailers charge for curbside pickup?

    Customers will balk at having to pay for a service that was mostly free for two years. My guess is people would shift to either more delivery services (which mostly have a fee associated already) or shop in the store themselves. However, if retailers deicde to charge for curbside, they need to consider item count *and order value, versus just order value. Picking 2-3 expensive items would be less cumbersome than picking 45 lower value items.
  • Posted on: 06/10/2022

    Could better technology have averted the supply chain crisis?

    Reliable technology certainly gave brands an upper hand amidst the crisis in many ways. One tool worth noting is integration platform as a service (iPaaS) technologies that systematize how retailers integrate critical technologies such as OMS, WMS, TMS, and last-mile software. iPaaS can quickly enable a variety of additional fulfillment options such as vendor dropship, plug-and-play marketplace connections, and system-to-system integrations. However perhaps just as important as the technology itself is the architecture of said technologies. More brands are moving to cloud-native solutions with microservices architecture that give them the agility and extensibility they need to stay competitive during supply chain disruptions.
  • Posted on: 04/07/2022

    Will JCPenney’s core customers come back and show their love?

    So I will say that "Penny James" has a great vibe about her, and I like the tagline "shopping is back" but that's probably more because I'm over the pandemic than excited about shopping at JCP. I think the biggest rub for me is that they aren't addressing the generational blocker they face. Time will tell if they can love their current audience while changing their narrative with others, but a commercial can't do that without other major changes.
  • Posted on: 04/07/2022

    Will JCPenney’s core customers come back and show their love?

    Jeff, I agree. The tone of "love those who love us" feels like..."we'll settle." I don't think that is what they meant, but it doesn't quite sit right with me.
  • Posted on: 04/07/2022

    Are jingles ready to make a comeback?

    Yes! I am an enthusiastic yes too. There is something so jolly about a jingle.
  • Posted on: 04/07/2022

    Are jingles ready to make a comeback?

    +1 for jingles to make a comeback (and honestly they almost have already with TikTok trends). If you haven't already, search "Flea Market Montgomery" and I apologize in advance if it gets stuck in your head. ;)
  • Posted on: 04/06/2022

    What are the hurdles to becoming data-driven?

    As simple as it may seem, to become a data-driven organization, you have to empower (and require) employees to back up *all* decisions with data. Sometimes people bury their heads in preconceived notions or old "files" so making the shift to data-first can bring some friction to an organization. Lastly, it is critically important for retailers to leverage technology tools that have strong built-in reporting, BI, machine learning, and AI — so all of the data is woven into the day-to-day processes and not just reserved for a small subset.
  • Posted on: 04/06/2022

    Is IKEA’s furniture buy-back initiative sustainable?

    As an avid thrift store shopper, I love the idea of brands being able to maintain more ownership of their re-commerce. IKEA has some classically popular pieces that have a lot of life left in them. I think we'll continue to see that "one man's trade will be another man's treasure" across a variety of expensive items like furniture, outdoor gear, luxury clothing, etc.
  • Posted on: 04/01/2022

    Should retailers boycott the Outdoor Retailer show’s return to Utah?

    Beliefs over business always wins in my book.

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