Avatar of Patricia Vekich Waldron

Patricia Vekich Waldron

Contributing Editor
RetailWire
Company RetailWire
LinkedIn View Profile
Total Comments 602

About the Author

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. She has a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market... Read More

Latest Articles by Patricia Vekich Waldron

Pickleball

Are Brands and Retailers Missing Out on the Pickleball Craze? 

Read Article →
Image from eTail conference

How Can Heritage Brands Remain Relevant Without Losing Their Roots? 

Read Article →
eTail 2024

International Women’s Day: Celebrating Achievements and Non-Linear Career Paths

Read Article →
Group of fans dressed up for Comic-Con

Comic-Con International Conquers San Diego

Read Article →
Laptop opened to "A Bar Above" channel on YouTube

How Brands Are Making Margins and Loyalty Grow With Digital Goods

Read Article →
ThirdLove bras on hangers

Can Brands Avoid Turning Off Customers When Changing Sizing Ranges?

Read Article →

More Authors

Avatar of Arnjah Dillard

Arnjah Dillard

North America Retail Practice Lead

Arnjah Dillard, Retail Practice Lead at Stibo Systems, brings over three decades of expertise in Product Life Cycle Mana...

View Profile →
Avatar of Adam Dumey

Adam Dumey

Global VP - Retail

Adam Dumey is a visionary technology executive with over two decades of leadership experience, specializing in scaling e...

View Profile →
Avatar of Mohammad Ahsen

Mohammad Ahsen

Co-Founder & COO

As co-founder and COO of Customer Maps, I bring over 15 years in retail, e-commerce, and digital marketing, having worke...

View Profile →