PROFILE

Richard Hernandez

Director, Affiliated Foods, Inc.

With over 30 years’ experience in the retail sector, Richard’s expertise spans across a broad range of fields:

Pricing, strategic initiatives, store operations, category management, product development, data analytics, retail consultancy,  as well as being a coach and a mentor to those in and out of the retail sector.

He has worked for several top retail companies adding to his experience and gathering tools from his retail toolbox to continue his adventure in retail.

Richard believes that we can learn something from everyone.

He is excited to be part of the RetailWire BrainTrust, not only to share his knowledge, but to continue to be a student of retail.

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  • Posted on: 07/13/2020

    Starbucks becomes latest retailer to make masks mandatory

    I think Starbucks is thinking about customer safety which is the right thing to do. It is still in awkward stage (dealing with those that don't want to wear masks) but I believe that will subside as wearing masks for the short term will become the norm. The opening of dining rooms has not lessened the use of drive-thrus. The lines at drive-thrus have actually increased here.
  • Posted on: 07/13/2020

    Will Boomers and Gen X keep shopping online post-pandemic?

    My father who is 72, switched to a smartphone (from a flip phone) four years ago. He never used his phone to order food, groceries, or things from Amazon -- until the pandemic. Now he goes out only for what is necessary (he wears a mask) and shops largely online. He found the ease of ordering online not as painful as he thought and I was amazed to hear that he says he will keep doing it post-pandemic.
  • Posted on: 07/10/2020

    Is consumer arrogance driving word-of-mouth recommendations?

    Ralph you are not the only one. Arrogant spokespeople don't make me want to spend money on a car, a pair of jeans or a cup of specialty coffee.
  • Posted on: 07/10/2020

    Can a socially distanced event launch a sneakerhead hub?

    These events normally draw a lot of customers and are generally a big deal especially when held at flagship stores. I am very interested to see how they will coordinate these events and still practice social distancing and adhere to standards that will keep the customers safe.
  • Posted on: 07/10/2020

    Is consumer arrogance driving word-of-mouth recommendations?

    So does this mean that we will see less use of celebrities and so-called celebrities to sell product? I remember discussing an article here a few months ago where normal consumers (not celebrities) were more credible when talking about their product experiences. The question I have is where the line is between being confident and being arrogant about what you are selling. At what point does it become a negative?
  • Posted on: 07/09/2020

    Will doctors prove a cure-all for Walgreens competitive ills?

    It makes sense to position health services next to pharmacies - it is a natural extension of what they do now and it also puts them in step to compete with Walmart clinics in the future, but it will be a while before we really see the effect of this and its usage by customers.
  • Posted on: 07/09/2020

    Dunkin’ retreats from gas stations

    I am sad to see this. On long trips across Texas, it was always great to see DD as a food/drink/coffee option. You just don't see standalone Dunkin's in small towns and if you do, you have to get off the road and go into town - most travelers won't do that. I understand the pandemic has hit the summer trips, etc., and if this is a way to ensure the brand lives on then do what you have to do -- but I will miss a very good cup of coffee and the occasional chocolate doughnut...
  • Posted on: 07/08/2020

    What white people need to know

    Hi Bob, as I noted above, every human being knows what happened and that it was unjust, unnecessary, and senseless. To keep reiterating to non-minority people what happened is wrong is stating what I just said. Does it square with white/black experiences? Not even close, BUT everyone agrees that something needs to be done and they way we do business needs to change and I want to believe in earnest that change will happen for the better.
  • Posted on: 07/08/2020

    What white people need to know

    Most large retail companies already have a culture of diversity in promoting minority vendors to offer and sell products for their stores. The management of these retailers are very keen on diversity and inclusion as it normally a tenet in what their company stands for. I believe that white people are very keen in seeing what happened to Mr. Floyd was wrong and senseless. While I agree that a lot of work has been done, I do not believe it needs to be forced on white people - they know and they also know what needs to be addressed.
  • Posted on: 07/08/2020

    Will Walmart’s best shoppers ditch Amazon Prime for Walmart+?

    I do not think the true blue Amazon customer will ditch their Prime membership for the Walmart+ membership. While I understand the need to be competitive and stand up to the giant, there will need to be a lot more advantages other than delivery to have a majority of Prime customers to make the switch. I think this is a to-be-determined until Walmart has the advantage to make customers choose them over Amazon.
  • Posted on: 07/07/2020

    Macy’s plans for the Christmas rush

    I think there will still be a lot of unknowns and people will be holding onto their money this holiday season. I think if retailers go all in, they need to provide (refine) easy options to get products from them (curbside, online, delivery, etc) with easy uncomplicated return policies. I can see retailers starting Black Friday/Christmas sales a lot earlier than normal this year to get the jump and hopefully somewhat salvage the year.
  • Posted on: 07/07/2020

    Can remotely managed mobile-marts safely bring groceries to areas in need?

    I like the idea, especially in cities where food deserts are prevalent but unfortunately, a lot of those customers that live in food deserts don't have a bank account to tie a debit/credit card to, so the units would have to have a cash option to serve the customers.
  • Posted on: 07/06/2020

    Will Wegmans need a post-pandemic makeover?

    Carol, thank you for pointing out something that subconsciously I knew but as a shopper didn't realize - that is, I don't go down the aisles and look for new products when I go shopping now. It is very much get in, get what I need and get out. I think this applies to most shoppers now. Shopping used to be a family event, but it's far from that now.
  • Posted on: 07/06/2020

    Will Wegmans need a post-pandemic makeover?

    Wegmans, H-E-B's Central Market and similar stores that are very food-centric will need to rethink how to re-assort stores (disposable income seems to be less now and people are more careful to hold back their monies due to the unknown) and additionally evaluate how you pull back outdoor dining/music, indoor restaurants, wine tastings and the like. A lot of the fresh assortment is self-serve (olives, salad bars, soups, etc.) and most have taken that to either that being prepared by an associate (following the strict guidelines in place) or as a pre-made product. I believe until the virus is under control any dining (indoor or out) and any music performances should be tabled so as to not increase the chance for transmission.
  • Posted on: 07/06/2020

    Walmart debuts virtual summer camp and drive-in movie programs

    This is actually a great idea. Families are looking for things to do and this is a great option for the family. Additionally, Walmart will get the affinity sales from the concession sales. What's not to like?

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