Rodger Buyvoets

CEO/Founder, Crobox

A digital leader with 15+ years of experience in eCommerce. Founder and CEO of Crobox – an Amsterdam-based technology firm that combines consumer psychology with machine learning to help retailers learn what their customers love about their products.

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  • Posted on: 10/26/2020

    What’s the best recipe for holiday ad messaging during a pandemic?

    Given that we are all spending so much time at home, there have already been reports of families planning to decorate for the holidays earlier than other years. This encapsulates what ads should show: Bringing the holiday spirit home. Themes that should be leveraged during this time - as many of my peers have already expressed - are togetherness, intimate gatherings, unity, and creativity. This holiday season won't be represented by large family gatherings. Instead, they'll be more intimate and bonded by technology. For example, ads can show images of families getting together with their extended families on Skype or FaceTime. It will be critical for these ads to implicitly enforce current regulations while also being sensitive to the turbulent year we've experienced.
  • Posted on: 10/20/2020

    Will Panera’s climate-friendly labels spur sales?

    As a company, we know that putting labels on products drives sales. This is our bread and butter which means we also have millions of data points to prove this. Small things such as labels or badges impact decision-making - even when it comes to purchasing food! The challenge, however, is that we need to trust that the food is better for the environment. Only truthful badges can impact sales positively in the long run. The way that "sugar free" or "organic" is being designed and promoted could also be beneficial for environmental labels.
  • Posted on: 10/15/2020

    Is YouTube a shopping powerhouse waiting to happen?

    I don’t see YouTube as a potential shopping platform, however their role in the purchase journey will become more important and relevant. On the other hand, I do see lots of opportunities to facilitate e-commerce as a feature - just as Instagram has their shoppable feature. E-commerce will be widely spread across more and more outlets such as social, video, etc. And YouTube is indeed one of them. In the coming 10 years, the "buy" button will find many new positions in different channels; that's just the way omnichannel is evolving -- and brands should definitely get on it.
  • Posted on: 10/14/2020

    Can relevant digital ads be too relevant?

    Being relevant doesn't always mean hyper-personalization. Instead, this is highly dependent on the intent of the user - which not only accounts for ads but in communications across the whole customer journey (from acquisition to retention strategies). So yes, I definitely agree. I also think that if retailers were to research more deeply into this, they'd find that there are more aspects of shopper goals and intent that will require different ways of showing ads and/or messages across the entire funnel.
  • Posted on: 10/08/2020

    Amazon rolls out virtual vacation tours that include shopping

    I think this is a new market that not only provides an opportunity for retail or travel agencies, it also taps into the global gig economy where, worldwide, the number of tour guides will rise. With travel being restricted for an unlimited time, I certainly believe there is a market and demand for this need. People will have the budget available to digitally travel the world and get exclusive shopping opportunities from different places, all while staying on the couch!
  • Posted on: 10/06/2020

    Brides-to-be say ‘yes’ to their dresses in AR

    I can't speak on behalf of brides-to-be, but knowing how consumer behavior is about to be shaped by these technologies, I think this is a good way forward. Plus AR not only provides the customer with personalized, distanced shopping but feeds back valuable data to the retailer about what the shopper likes and dislikes, and how they shop, so that they can further tailor the experience in a more unique way. After all, saying yes to the dress is all about the experience before and after, not the actual purchase itself. If AR can provide a unique, personalized, and efficient experience then yes, I see this going a long way. But if they can't then this is an obvious limitation.
  • Posted on: 10/06/2020

    Will Levi’s Secondhand store give the brand a sustainable advantage?

    If Gucci's partnering with The RealReal is any indication of how the resale market is booming (this really disrupts the luxury sector!) then it's no surprise other retailers are quick to follow. The brands that don't commit to a real sustainability effort will have a hard time with both their image and financial results -- I can really only foresee good things for Levi's new way forward.
  • Posted on: 10/05/2020

    Can one site make men love, not hate, shopping online?

    It’s clear that men and women shop in very different ways (with lots of similarities with offline shopping behavior). When it comes to online shopping there are a lot of opportunities to optimize the CX based on men vs. women. AI will play a big part in this, by optimizing user experiences and guided selling. So I see this is a big opportunity for brands to customize the UX to the user, and optimize their content based on hedonic vs. utilitarian shopping states.
  • Posted on: 10/01/2020

    Will Amazon’s palm reader reveal the future of retail payment?

    I think this will slowly be accepted. But we shouldn't underestimate how careful people are these days given increased awareness about sharing data, especially of the biometric kind! If it ever will reach the masses, I'm not sure. It will depend on the surrounding innovations around payment solutions which, in my opinion, are already pretty frictionless.
  • Posted on: 10/01/2020

    Walmart reimagines its supercenters

    More consumers are becoming goal-oriented, with less and less time on their hands - I mean, how many times have you been to the mall to dwell around? Times have changed. I believe the steps that Walmart is taking will serve this "new" shopper (looking to buy with the minimum amount of time and maximum output) better. As for dwell times - sure, this still has a function for product discovery. However dwell time has become less relevant now that people have all the information at hand. But this is heavily dependent on the retail industry (e.g., apparel/fashion vs. others).
  • Posted on: 09/28/2020

    Retailers and brands shortchange cross-platform analytics tools

    What I think is holding back marketers is not only siloed data, but also siloed organizations. In order to have cross channel analytics, departments need to work together, and given the legacy structures of many retailers, this may pose more of an organizational challenge. Secondly, cross-platform analytics can provide a lot of value on customer behaviors and insights. The customer journey is cross-platform as well so there is a lot of contextual data at hand. The limitation is usually the actionability and creativity to utilize these data sets in a truly effective manner. Once organizations have found a workflow for this, I think it can become a big advantage.
  • Posted on: 09/16/2020

    Can IKEA drive a used furniture movement?

    Yes, I definitely see a hot resale market emerging. Especially given IKEA’s durable material and accessible products. Plus, IKEA has ambitious sustainability goals. More retailers should be striving towards the goal of re-commerce if they’re thinking around ways to make environmental promises to their customers.
  • Posted on: 09/16/2020

    Will Amazon’s new online store disrupt the luxury fashion and beauty business?

    After having conversations with luxury retailers it seems that, across the board, they’re having difficulty bringing their brand experience online. Given Amazon’s maturity in data processing this could be a real game changer for the luxury market, especially as more people are shopping online now than ever before. However what Amazon fails to do and will have to perfect is bringing that brand legacy and heritage into the online experience. So while on the one side luxury retailers are behind when it comes to processing data, Amazon fails to foster that same exclusivity that luxury brands have had for years. In the end, it will be a race to see who performs best.
  • Posted on: 09/15/2020

    Retailer saves itself at the buzzer with TikTok

    I definitely think that TikTok is going to be just another social media channel where brands interact with the customer. As to whether it will emerge as one of the most important ones - it’s just way too early to say right now. Sure enough TikTok has been growing super fast in the last couple of months (especially due to COVID-19), but it also has a very specific target audience. Brands who don’t necessarily engage with Gen Z consumers may not be using TikTok as much in the present.
  • Posted on: 09/09/2020

    Which COVID-19 consumer habits will stick?

    Retailers should keep tracking trends in order to stay on top of these predictions. Everything is subject to change, be that dependent on geography or government response and, in order to survive, retailers should remain vigilant and flexible. People’s spending habits will also change in the coming decade. These are uncertain economic conditions, and consumers are very aware of this. Something that I think will stick post-COVID-19 are online shopping habits. Most brands are catering to the influx of digital shoppers and able to emulate that in-store experience. Which means people are getting used to purchasing products online without having to go in-store.

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