Steve Montgomery

President, b2b Solutions, LLC

Steve is president of b2b Solutions, a consultancy that specializes in working with retailers and suppliers in the convenience retail/petroleum marketing industry. He has over 30 years of experience in top management positions in both entrepreneurial and large corporate business environments within the convenience retail/petroleum marketing industry.

After beginning his career as one of its franchisees, Steve served as President and Member of the Board of Directors for Dairy Mart Corporation. He then held the positions of General Manager for C-Stores and Manager of Convenience Retail Strategies and Programs for Amoco Oil Company.

He led Amoco’s efforts to develop and roll out their state of the art Split Second concept and to consolidate their various direct retail operations into a single entity. While at Amoco, he was also a member of its Retail Systems Steering and Facility Design Coordination Committees.

Steve has been actively involved with the National Association of Convenience Stores (NACS) since 1976. He is the only person to have been elected to its Retailer Board and Supplier Board of Directors.

He holds a Bachelor of Science Degree in Agricultural and Food Economics from the University of Massachusetts, and a MBA in Marketing from W. New England University. He currently serves as member of its International Business Advisory Board.

Steve is a frequent contributor to articles on the convenience retail/petroleum marketing industry and is a frequent speaker at industry functions. He has worked with NACS as a Program Director and Program Moderator on topics ranging Foodservice to the Non-Traditional Competitors.

b2b Solutions retail clients have ranged from single store operators to large multinational firms. These include such companies as Chevron USA Products Company, Crescent Oil Company, Exxon Company, USA, LG-Caltex, Lekkerland (Switzerland) Ltd., Mobil Oil Corporation, Murphy Oil USA, NACS, Pride Convenience, Inc., and Shell Canada Products Limited. Supplier clients include Coca-Cola USA, Food Concepts, Inc., Harmonic Systems, Inc., Kraft Foods, MGC Communication, Inc., and Westec Interactive.

Other Links from Steve Montgomery:

b2b Solutions, LLC Web Site

  • Posted on: 11/28/2022

    Retailers are using newfound clout to put the squeeze on suppliers

    Retailers have had and will always have the power to push back on their suppliers, but the fact remains: everyone on the supply chain needs to make money. Push back too hard and the suppliers will not longer choose to do business with you.
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    By focusing on those customers who are members of their loyalty programs retailers are following Willy Sutton’s reasoning about why he robbed banks – “Because that is where the money is.” The same logic about being unfairly restricted could be applied to those who don’t get newspapers because that is where the ads are and how in many areas the circulars are distributed.
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    Ron I also take issue with the assertion about people over 55 and their rate of technical adoption. I was born in the earliest years of Boomer classification as were many of my friends. None seem to have any issues -- all have computers and smartphones and use them daily.
  • Posted on: 11/22/2022

    Will John Lewis or Publix win the RetailWire Christmas Commercial Challenge?

    Both ads were great. I really loved the John Lewis ad and the message it conveyed, but admit I had to look up the company to learn what they sell. My vote is for Publix.
  • Posted on: 11/21/2022

    Will cracking down on serial returners solve retailers’ return problem?

    I agree that to punish all for the behavior of a few does not seem like the right approach. To paraphrase an old saying, “if you abuse, you lose.” In this case the customer loses some of the amount of time to return purchases.
  • Posted on: 11/17/2022

    Will a strike on ‘Red Cup Day’ get Starbucks to change its anti-union tune?

    One sure result will be unhappy customers who come to a Starbucks location and find the workers on strike. A one-day strike will not change the relationship issues between the company and its workers, in fact it may harden their positions. As Cathy noted this is likely to be a long, drawn-out process.
  • Posted on: 11/16/2022

    Aldi Australia vs. Kroger: The RetailWire Christmas Commercial Challenge

    The Aldi action movie short and its food fight humor will likely get a lot of views. But my vote goes to the Kroger spot because it did a better job in conveying the meaning of Christmas. For that reason, I believe it will do a better job in connecting with its core customers and reaching out to new ones.
  • Posted on: 11/14/2022

    Will retailers use facial recognition tech to reshape store layouts?

    There are companies that use video to follow a customer’s path in a retail environment. They gather a great deal of data including how long they stand in front of a section, if they look up/down or look left/right and, if they make a purchase, what they buy, all without the danger of privacy invasion. While there is no question many if not most people have given up a great deal of their privacy in exchange for some real or perceived benefit, I don’t think shoppers would do so in order that a store can create a better layout.
  • Posted on: 11/11/2022

    Is Trader Joe’s success formula becoming obsolete?

    I agree. Admittedly there is a relatively limited number of items we buy in their stores but several have been out of stock for months. The very friendly staff has told us to keep coming back to look for them because they have not been discontinued. We do so when going to the area where their local store is. No more special Trader Joe's trips.
  • Posted on: 11/10/2022

    It’s Etsy versus Hobby Lobby to begin the 2022 RetailWire Christmas Commercial Challenge

    Neither commercial will make the finals of this year’s commercial challenge. Having to select one of the two my vote would be for the Etsy commercial.
  • Posted on: 11/07/2022

    Is it time to shut down the free returns party?

    If the cost of free returns is measured as a standalone item, the answer is and has been for some time yes. The problem is this measure does not take into consideration the loss of sales that a no return policy might create. The issue for retailers is to find the balance between the time they allow returns to be made and what, if any, charges they apply. My expectation is that this answer will be heavily impacted by the items they are selling and their customer base.
  • Posted on: 11/04/2022

    Aldi and Walmart are turning back the clock on inflation for Thanksgiving

    The short answer is yes. Last Thanksgiving consumers might have thought inflation would begin to decrease but after experiencing it for another year they know it is with us for a longer term. Walmart’s and Aldi’s promotions point out the difference between their pricing and what consumers are seeing elsewhere. That adds pressure for other retailers to lower their pricing, if not to match then to reduce the delta between theirs and Aldi’s and Walmart’s.
  • Posted on: 11/03/2022

    Have grocery self-checkouts been designed to disappoint?

    I agree. Retailers know there are customers that prefer one checkout system over another and it may depend on the types and number of items the customer has.
  • Posted on: 11/03/2022

    Have grocery self-checkouts been designed to disappoint?

    I agree. Retailers know there are customers that prefer one checkout system over another and it may depend on the types and number of items the customer has.
  • Posted on: 10/24/2022

    Does Krispy Kreme fill a hole in McDonald’s menu?

    It’s a win for both companies and McDonald’s customers. Coffee and something sweet to go with it is a combo that has been around for a very long time. The benefit for McDonald's would not only be a larger transaction but increased coffee sales.

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