Suresh Chaganti

Co-Founder and Executive Partner, VectorScient

Having spent 20+ years in consulting and technology leadership roles across multiple industry verticals that encompass the entire consumer value chain — Omni-Channel Retail, E-Commerce,  Distribution, Manufacturing, Market Research — Suresh brings fresh and well thought out perspectives.

Suresh implemented multiple ERP, CRM and Warehouse Management systems, along with rolling out new sales channels in a variety of retail marketplaces such as Macy’s, Amazon Vendor Central, Amazon Seller Central, and Fulfilled by Amazon.

Suresh co-founded VectorScient, a Predictive Analytics software for Retail and Distributors.

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  • Posted on: 01/18/2021

    Does a Staples/Office Depot merger now make more sense?

    I believe antitrust concerns are moot. Lots of things have changed since 2016. But I always thought the antitrust concerns here were overblown. The office supplies category is not in the same league as utilities or airlines in terms of impact on consumers.
  • Posted on: 01/15/2021

    NRF 2021: Retailers make an appointment with the future

    It works for high-end/service-oriented retailers. It actually presents an opportunity to differentiate. For stores in the neighborhood strip mall that rely on drive-by and walk-in traffic, not so much. But there is no choice but to ramp up their social media outreach, local events, mailers, at-home delivery, and e-commerce to stay afloat.
  • Posted on: 01/15/2021

    Will paying associates to get COVID-19 vaccines work for Dollar General and Trader Joe’s?

    It is a common-sense policy that should be commended. Vaccination policy cannot be mandated because it opens retailers up to all kinds of liability in case of adverse reactions to vaccines. At the same time, we should expect vaccine passports at least for international travel. It is becoming a cliche to say we are in unprecedented times, but each new milestone is throwing up questions that were never answered before, and we can expect businesses to make rules and policies as they go along. And expect some level of backlash whatever the policy is.
  • Posted on: 01/13/2021

    Will contactless Hudson Nonstop concept stores take off in airports?

    If there is one place where contactless and cashier-less technology makes it compelling, it has to be an airport. Next in line should be movie theater concessions and sports venues.
  • Posted on: 01/13/2021

    Walmart to deliver groceries to temp-controlled smart boxes at customers’ homes

    This is a logical evolution. Isn't it? Single-family homes are a good target segment for this. Safety concerns will limit adoption, but it is too early to say anyway. After all, Walmart pulled the plug on robotic aisle management after years of testing.
  • Posted on: 01/05/2021

    Albertsons ditching in-house drivers to deliver online orders

    This is a classic build vs. buy/core vs. context/need to control customer experience discussion. Last-mile delivery is not a core competency for Albertsons, and the retailer will lose a lot of money and mindshare building it. It appears for now they are going through an outsource model. But customer complaints and costs will bring the discussion back to the virtues of managing it in-house.
  • Posted on: 01/05/2021

    Do retailers need to jump on the e-gift card bandwagon?

    Gift cards are an expensive way to build sales and I don’t see any evidence using them will increase loyalty. Costco sells several $100 gift cards for 80$, which are great for customers, but it is expensive for businesses to take a 20 percent hit on margins. Even so, they can be good for small brands to drive awareness and traffic, so they should be seen as a marketing expense and as a part of the holistic marketing budget.
  • Posted on: 12/22/2020

    Is free at-home pick-up of online returns practicable?

    This is a new way to race to the bottom. The race is on features and convenience. Amazon and Walmart can battle it out, but there will be collateral damage on other retailers as the customer expectations are set. The reality is, there is no technology play to do this economically. Humans are needed and service is the biggest expense and it is not scalable. It is going to cost Walmart a pretty penny, but they are going to differentiate from Amazon.
  • Posted on: 12/21/2020

    Facebook and Apple battle over the internet’s future

    Clearly data is the product for Facebook and it is not for Apple. Each is looking out for their own audience and profitability. Google is also moving away from third-party cookies. Facebook is an ecosystem in itself, but clearly stricter privacy regulations will hurt Google and Facebook more than they hurt Apple. First-party data and organic list building is the key for any business. I don’t believe stricter privacy measures will necessarily favor big businesses.
  • Posted on: 12/21/2020

    How is Nike excelling at driving loyalty with digital?

    Nike’s In-app engagement is very good. I noticed more frequent drops and discounts. Clearly they are increasing the investments in promotions and loyalty. Nike’s brand strength and the mass advertising it does with celebrity athletes gets used in the personalized promotions and 1:1 engagement. Great strategy and execution.
  • Posted on: 12/18/2020

    Publix decides the time is right for an experiential, two-story concept

    Grocery, food tasting, and live cooking demonstrations all are highly synergistic. These in-person experiences will be a competitive differentiator for retailers to combat the online grocery delivery companies. Publix’s strategy makes a lot of sense. Others will want to emulate it, but it comes down to the ability to invest.
  • Posted on: 12/18/2020

    Does David’s Bridal need a loyalty program?

    This isn’t really a loyalty program because it is so event driven. That in turn might diminish the impact. I would expected David’s Bridal to think of building loyalty based on a lifecycle approach from prom to wedding and possibly beyond for baby shower, etc. The category is too narrowly defined for their own good. And the narrowly designed loyalty program doesn’t help.
  • Posted on: 12/11/2020

    Stores move to the front and center fulfilling customers’ expectations

    Stores are one channel for fulfillment. Any strategy focused on one aspect of the supply chain will not be very successful. A typical brand sells on its own website, through Amazon marketplace, retail stores, its own stores, and through distributors. There are too many opportunities to lose sales because of misaligned inventory allocation. The inventory is available in the system, but just not available for the right channel. Investing in capabilities to minimize the stockouts and backorders is critical.
  • Posted on: 12/11/2020

    How long will it be before robots replace humans in restaurants?

    Robots in a restaurant are a novelty at best. But there are a number of other innovations that already minimize interactions. Order taking tablets/swipe machines at Olive Garden have reduced the time that a waiter spends to a fraction. Self-service kiosks at McDonald's work really well. It is inevitable that fast food and fast-casual restaurants will move to a higher level of self-service throughout the entire experience. For the higher-end restaurants, the differentiator will continue to be personal service, not least because the staff relies on tips and self-service means less opportunity for getting tips.
  • Posted on: 12/09/2020

    Are retargeted ads better at driving sales or annoying shoppers?

    So true Cathy. Email fatigue is real and retailers are not doing themselves any favors by not calibrating the frequency or the volume of the emails, tailored to every customer uniquely. Sending the same email to every customer in their database seem to be the operative norm for many.

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