Suresh Chaganti

Co-Founder and Executive Partner, VectorScient

Having spent 20+ years in consulting and technology leadership roles across multiple industry verticals that encompass the entire consumer value chain — Omni-Channel Retail, E-Commerce,  Distribution, Manufacturing, Market Research — Suresh brings fresh and well thought out perspectives.

Suresh implemented multiple ERP, CRM and Warehouse Management systems, along with rolling out new sales channels in a variety of retail marketplaces such as Macy’s, Amazon Vendor Central, Amazon Seller Central, and Fulfilled by Amazon.

Suresh co-founded VectorScient, a Predictive Analytics software for Retail and Distributors.

To learn more, please visit:

  • Posted on: 03/20/2020

    Costco acquisition brings white glove delivery and white good service in-house

    I had first-hand experience with this last year and the installation experience was hugely disappointing with the Costco/Innovel combo - Innovel has already been doing Costco for a while. Separately Innovel has its history of partnering with Sears and which has a terrible reputation. It may make financial sense for Costco, but I doubt it will make any difference to consumers who buy appliances from Costco.
  • Posted on: 03/20/2020

    How can indie restaurants survive the coronavirus?

    Restaurants that are not designed for carry out will not be able to respond quickly enough. Delivery option may not cross the mind of their regular customers. Restaurants rarely do mailing lists. So they won’t be able to market is a hurry. Some dishes and cuisines are just not made for carry out. The reality is, even restaurants that have been doing deliveries before coronavirus have seen demand just tanking. Overall the situation is pretty bleak. A wave of bankruptcies is a reality. For restaurants that have been looking to get into delivery before coronavirus, and have the ability to invest, this may be a good opportunity. For the rest, unfortunately it is not going to be a viable or practical option.
  • Posted on: 03/20/2020

    Will GameStop lose more than it wins keeping stores open during the coronavirus outbreak?

    GameStop is clutching at straws, and its actions are desperate. Foot traffic absolutely tanked everywhere except grocery stores. This moronic defiance is not even going to make a difference for their bottom line, while losing all the good will they had with their employees and customers.
  • Posted on: 03/19/2020

    Does Dick’s Sporting Goods need to hunt for customers?

    Demographic shifts and political coverage made guns and hunting less appealing as a category and may even be dissuading certain types of consumers from shopping there. Margins being less makes the decision easier. Hunting and guns have become highly niche categories with plenty of online communities, and Dick's can no longer provide for this audience in a physical retail setting.
  • Posted on: 03/19/2020

    Food retailers go on a hiring spree as coronavirus numbers grow

    Taking care of employee wellbeing by mandating gloves, masks, and making ample amounts of hand sanitizer available is a start. Bonus pay, emergency PTO, paid sick days, and taking care of insurance copays would alleviate some pressure. People working for businesses that are open - groceries, medical professionals, manufacturers of high demand items - are under tremendous stress. Management teams need to do everything they possibly can, as they are in unusually high-demand times and making money.
  • Posted on: 03/19/2020

    Is Hy-Vee onto something as it moves online fulfillment from warehouses to stores?

    The abrupt switch doesn’t make much sense. Of course we haven't seen the data they have, but distribution centers and stores are complementary to one another and not substitutes for one another. It is a matter of providing transparency and setting expectations on availability. Some can be available to pick up from curbside. Some as BOPIS in a day, others can be available as ship only. By taking an all-or-nothing approach, they are going to sell less.
  • Posted on: 03/17/2020

    Will the coronavirus pandemic change how retailers and consultants work together?

    There are phases of the relationship where interaction is recommended, but seldom mandatory. Hardware installation, training on the kiosks, equipment, etc., have to be done in person. Such projects or specific phases will slow down. Software-centric process improvement projects and analytics projects can be done fully virtual -- since the consultants and users will be in the office setting. It really depends on project type and how well the business already encourages remote working. For businesses that traditionally discouraged remote working it would be harder to adapt as the issues are both cultural and about getting technology in place.
  • Posted on: 03/17/2020

    Retailers act to protect seniors from coronavirus shopping chaos and contamination

    It is a sensible thing to do. I have been seeing volunteers helping deliver groceries to seniors. I expect grocery delivery services will be offered free for seniors for a period of time.
  • Posted on: 03/16/2020

    Which retailers are less vulnerable to the coronavirus and whatever comes next?

    It will be a fool's errand to predict the winners and losers. It all depends on the strength, resilience and flexibility of the supply chain - to take advantage of the pent-up demand once the dust settles, as well as to be positioned well for future events. Can they manufacture or procure items that are more in demand? Even in the non-discretionary category, if the supply chains are weak, it will be tough to bounce back once they sell through the inventory.
  • Posted on: 03/16/2020

    Should retail close?

    Whether to close or not, has become increasingly moot by the hour. Things are crawling back to normality in China, and that is hugely encouraging. It also means the lockdowns and quarantines are working. It is quite possible that retailers will be mandated this week to close down. Last night Illinois and Ohio mandated restaurant closures. Other retail is not too far away.
  • Posted on: 03/13/2020

    Publix gets more personal with its new, free club membership

    For loyalty programs to work, the value should be real. It should be rewarding to be a member. I have not personally experienced Publix but, where I live, Meijers' Mperks is pretty good and it sounds like Publix experience is quite similar. Decent cashback, personalized discounts on things I buy (based on my purchase history), e-receipts and in-app checkout. And of course great pricing and selection for everyone. It's a joy when rewards are real, and experience is friction-less.
  • Posted on: 03/13/2020

    Is a compelling Amazon alternative?

    The effort needs to be applauded. But in terms of impact, I don't see it making any dent in Amazon or Apple Books.
  • Posted on: 03/13/2020

    Is blockchain the answer to supply chain visibility?

    Blockchain is going to be foundational to ensuring supply chain visibility and integrity. Some categories are more critical than others - Food, military grade circuitry, items sourced from overseas with a high risk of fakes. But the barriers are also massive -- high levels of investments required and lack of common standards.
  • Posted on: 03/12/2020

    Coffee chain’s turbo-caffeinated expansion driven by data

    Totally agree Ben. Losses by itself are not bad, if the strategy is to acquire market share. But we have also seen there is a limit to that strategy, even for some of the deepest pockets. I admit, I haven’t seen a detailed analysis on Luckin.
  • Posted on: 03/12/2020

    Why is Neiman Marcus shuttering its Last Call off-price business?

    The demographics for Last Call, Fashionphile and Neiman Marcus are all vastly different. That there may be a gradual shift from one to another or a crossover is wishful thinking. To that extent, it makes sense for Neiman to close Last Call and focus on its core demographic.

Contact Suresh

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.