Suresh Chaganti

Co-Founder and Executive Partner, VectorScient

Having spent 20+ years in consulting and technology leadership roles across multiple industry verticals that encompass the entire consumer value chain — Omni-Channel Retail, E-Commerce,  Distribution, Manufacturing, Market Research — Suresh brings fresh and well thought out perspectives.

Suresh implemented multiple ERP, CRM and Warehouse Management systems, along with rolling out new sales channels in a variety of retail marketplaces such as Macy’s, Amazon Vendor Central, Amazon Seller Central, and Fulfilled by Amazon.

Suresh co-founded VectorScient, a Predictive Analytics software for Retail and Distributors.

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  • Posted on: 12/02/2019

    Why is Allbirds asking Amazon to do a better job ripping it off?

    This is a smart move and allows Allbirds to take the high road, and reap the benefits of great PR. Suing Amazon is not practical and would not generate nearly as much goodwill. This fits with the Allbirds' brand image of a being "do-gooder."
  • Posted on: 12/02/2019

    Mobile jumps out as retailers get a mixed start to the holiday season

    While mobile usage is increasing, retailer-specific apps are not gaining enough traction. Having users download and install a retailer's app has significant implications on loyalty, stickiness and conversion. Expedia for instance gives double points when travel is booked though their app, as opposed to their website. Other retailers would do well to emulate this and incentivize their app usage.
  • Posted on: 11/27/2019

    Why did’s fresh delivery service go stale in NYC?

    The cost of current delivery models cannot support grocery delivery without additional shipping subscription fees. As drone deliveries and other crowd-sourced delivery methods mature, the shipping become less expensive, and becomes sustainable.
  • Posted on: 11/27/2019

    Will 2020 be the year retailers digitally transform their supply chain ops?

    Omnichannel fulfillment capabilities will become more mainstream. Even digital-native stores can replicate the strategy of Amazon/Kohl's, partnering with retail storefronts to expand omnichannel capabilities.
  • Posted on: 11/26/2019

    Will IoT reinvent the supply chain?

    IoT is mostly relevant in the replenishment of shelves. Drones in stores can quickly spot inventories on hard-to-reach top shelves. It will also reduce the time needed for inventory counts in the distribution centers quite dramatically.
  • Posted on: 11/25/2019

    Is secondhand gifting a holiday disruptor?

    If renting and secondhand gifting are picking even in a robust economy, I can only imagine how prevalent it will be when the recession inevitably hits. Doesn't augur too well for anyone in the value chain, except for people actually in the rental business. It probably will go the college textbook or a car lease route for high-end luxury. No one really buys new, and when they do they always have a guaranteed refund amount - like a lease. Interesting times.
  • Posted on: 11/25/2019

    Why is Sephora paying associates to leave shoppers alone?

    It hugely depends on the product categories. If I am at place like Home Depot, I'd like to be assisted -- just considering the sheer size, range of SKUs and, most importantly, the knowledge level of the shopper for the categories, which is pretty low. On the other hand, clothing, apparel, makeup, etc. are intimate categories where lot of window shopping happens. A store associate, more often than not, feels like intrusion. Kudos to Sephora for recognizing that and coming up with a practical solution.
  • Posted on: 11/22/2019

    The RetailWire Christmas Commercial Challenge: Amazon vs. Etsy

    It's Amazon for me. The emotion is brought out beautifully, with a neat ending to the story. It certainly delivered to the core segments. Etsy's doesn't stand out, and the voiceover was underwhelming.
  • Posted on: 11/22/2019

    How does come back from its trademark battle backlash?

    Clearly, did not anticipate the PR disaster in the making, or the stakes involved. They have every right to protect their trademark, but missed the managing the community part. There are far more everyday things that are patented. Is there anything more common that "Apple"? I think this will blow over in time, but requires a concerted campaign. It is less about the fact that filed a patent lawsuit and more about asinine ways in which they might have behaved in the process, which offended the community.
  • Posted on: 11/21/2019

    Should Starbucks stick with its open bathroom policy?

    I will take this study with a grain of salt. The study correlated dwell times with crime rates in the neighborhood and citations for public urination. But it does not include any survey data from actual customers. While the correlation is there, causation is merely assumed. Whether lesser dwell times equates to lesser sales is not clear. Starbucks has always projected a certain level of social consciousness and responsibility and the bathroom policy is consistent with the ethos of the brand. They will benefit in the long run.
  • Posted on: 11/21/2019

    Kroger brings the farm closer to the table

    I see this as a novelty for a long time to come, assuming it even catches some interest. Consumers look for a different experience when they shop in farmers markets or buy direct from producers. A traditional grocery retailer cannot replicate that. It will be a niche at best, something similar to an organic section. A specialty farm store along the lines of Whole-Foods for organic may make more sense.
  • Posted on: 11/20/2019

    Will a hack ruin Macy’s Christmas?

    One of the problems is, it is not uncommon to use same userid/password combo on multiple sites. This means, a breach on one website can have a collateral impact on others. The compromise of Disney+ earlier this week is also case in point. Unfortunately, data breaches have become new normal, and it may have a short term blip for Macy's for few days, but the silver lining for Macy's is that this did not blow up a week from now.
  • Posted on: 11/20/2019

    Should Santa be a loyalty program perk?

    It is a shortsighted move from Harrods. Retailers in general are missing the opportunity to make these holiday/Christmas moments more magical. With the right vision and investments, they have the unique ability to shape the consumer preferences to drive more footfalls and more in-store shopping.
  • Posted on: 11/19/2019

    Can a Soho pop-up relaunch Tupperware’s party?

    For Tupperware's sake, lets hope the pop-up is part of a broader, comprehensive strategy. Unless they re-imagine social selling for the 21st century, just reviving the marketing and sales model of the pre-internet era is unlikely to work.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    What Chick-fil-A does is their prerogative. Purely from the brand credibility perspective, this comes across as trying to correct the perception and doesn't come across as credible. But I think it will be a short-lived controversy, and attention will soon be back to which chicken sandwich tastes better.

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