Suresh Chaganti

Co-Founder and Executive Partner, VectorScient

Having spent 20+ years in consulting and technology leadership roles across multiple industry verticals that encompass the entire consumer value chain — Omni-Channel Retail, E-Commerce,  Distribution, Manufacturing, Market Research — Suresh brings fresh and well thought out perspectives.

Suresh implemented multiple ERP, CRM and Warehouse Management systems, along with rolling out new sales channels in a variety of retail marketplaces such as Macy’s, Amazon Vendor Central, Amazon Seller Central, and Fulfilled by Amazon.

Suresh co-founded VectorScient, a Predictive Analytics software for Retail and Distributors.

To learn more, please visit:

  • Posted on: 06/04/2020

    Will retailers pass along or eat COVID-19 shipping surcharges?

    Retailers that do not offer free shipping will have less problem adding the surcharge - either by increasing the thresholds for free shipping or tweaking the shipping rate bands. For those that offer free shipping without any constraints, it may be bit more complex. Brands may be able to mark up prices, but multi-brand retailers will have to play with discounts. Overall, if the average order value is $30, this represents a 1 percent increase. It may not be insignificant, but it can be managed one way or the other.
  • Posted on: 06/04/2020

    Do mobile shoppers disclose more valuable data about themselves?

    The findings make sense intuitively. Mobile shopping feels more personal and by being a more focused activity probably brings out a truer self. Secondly, because of default settings, users involuntarily disclose more about themselves. The thinking that mobile phones are relatively immune to phishing attempts, viruses, etc. leads users to lower their guard. Investing in mobile apps and improving the in-app shopping experience continues to be critical. There is huge scope for improvements and opportunity for the retailers.
  • Posted on: 06/03/2020

    Lowe’s ‘virtually’ goes on the job for home improvement pros

    Very impressive and smart business. This is a great example of leveraging technology for improving the outcomes and increasing the revenue. Even if initial roll out has issues, this is the concept that I expect Lowe's to go all-in, and soon adopted by others in the industry.
  • Posted on: 06/03/2020

    Can outdoor dining save restaurants?

    Outdoor seating has obvious limitations: weather and available physical space. Maybe some portion of the parking lots can be temporarily extended to provide more outdoor space. It will certainly help in next four months. Hopefully by that time we have medication/a vaccine and things are back to normal. Anecdotally speaking, I saw packed drive-thru lines and outdoor seating fully occupied. I think there is quite a bit of pent up demand.
  • Posted on: 06/03/2020

    Is the future of retailing going dark?

    There are few things to consider. At some level, centralized distribution centers are needed. Product from manufacturers overseas does not directly get delivered to the stores. It is possible to decentralize and shift the balance. But the question remains about the ownership of the forecast at the store level and how the conflicts get resolved when stores compete for inventory, or space. Technology certainly has a significant role to play, but equally critical is figuring out incentives and processes to drive right behaviors.
  • Posted on: 06/02/2020

    Do retailers need to go beyond ‘reopening playbooks’?

    The challenge for retailers is that most of the protocols are recommended and not legally mandated. That means optics become very important. Conscientious retailers can be expected to make good faith efforts, but these protocols become expensive to maintain. Like everything else, probably there will be good/better/best variants to start with and retailers will eventually return to an average level based on what everyone else is doing.
  • Posted on: 06/02/2020

    Will dollar stores be the biggest post-COVID-19 winners?

    Beyond the obvious gains from the current economic situation, the key advantage for dollar stores is their store size and the agility it affords. The value proposition is also so clear and there is no confusion internally or externally as to what to expect.
  • Posted on: 06/02/2020

    Nordstrom crushes inventory optimization

    Flexibility and nimbleness is the key. Multiple sales channels (e-commerce, marketplaces and stores) and multiple distribution channels (micro-fulfillment) most certainly helped. Also it's not without a trade off as discounts pushed the inventory but also impacted margins. Overall, operational flexibility and a sharp understanding of trade offs seem to make a difference.
  • Posted on: 06/01/2020

    Retail ensnared in nationwide protests

    Agreed, Mark. As we should expect, anti-social elements have entered to take advantage of the opportunity. There are some of course who believe in using violence to make a point. Then there are commentators who equivocate about whether to call these protests or riots. The thing is, there are both peaceful protests and violent riots. Not acknowledging the riot part, or justifying it, will not help the conversation. It muddles things, create false equivalencies and stalls progress.
  • Posted on: 06/01/2020

    Retail ensnared in nationwide protests

    Retail leaders and brands have come across as thoughtful, compassionate and have expressed solidarity. I think the messaging has been spot on. It is refreshing to see influential brands speaking up. I hope smaller retailers that were impacted by thefts and vandalism can pursue insurance claims without much struggle.
  • Posted on: 06/01/2020

    Is the REI/West Elm collaboration a win-win?

    Partnerships like these will work well when both parties see a win and the pie gets bigger. With well-curated products to cross-sell, I don’t see why this would not succeed. Channel conflict is possible, but less likely in this case.
  • Posted on: 05/29/2020

    Is purposeful giving an answer to retail’s inventory glut?

    Fast fashion brands and retailers have a tough choice to make. Of all the damaging outcomes - financial, environmental damage with product going into landfills, customers getting used to deep discounts - donation is the most sensible thing to do. This should create good will in the minds of consumers, and will probably have a favorable financial impact because of the tax code.
  • Posted on: 05/29/2020

    Has this digital fashion platform figured out personalized recommendations?

    Certainly an important step. It has a Tinder-esque feel as users affirm their choices. More seriously though, there is certainly lot of scope and hope for AI and augmented reality to provide virtual try-on rooms - to get the fit and look right, and reduce returns significantly.
  • Posted on: 05/28/2020

    Do retailers need ‘trickle up economics’ to beat COVID-19?

    PPP is mostly trickle-up - since the 80 percent of payments go towards payroll for existing employees for 10 weeks. To that extent it slowed down the unemployment. Excess unemployment assistance is given too, which is trickle-up. Stimulus payments too is trickle-up, though covered less than four weeks salary for a typical family. Regardless of trickle-up or trickle-down, the underlying dynamics don’t change. Consumers are just not feeling confident to spend on non-discretionary stuff. They are saving up or paying bills. Additional money will not result in a lot of additional spending in the short term. Even upper middle class folks are increasing their savings, cutting down on optional spending.
  • Posted on: 05/28/2020

    Will Facebook Shops launch social commerce into the mainstream?

    My gut feeling is that it would work. Anything that reduces friction in the buying journey is better. If a consumer doesn’t need to switch websites to go to Amazon or search on Google to purchase, it could be extremely powerful.

Contact Suresh

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.