PROFILE

Verlin Youd

SVP Business Development & Partners, Theatro
Verlin is a global retail technology solution executive with 20 years of successful retail industry and software experience. He is currently SVP Global Sales for Theatro, an innovative start-up dedicated to driving efficient and effective communication across the entire workforce, especially hourly workers. Verlin has held senior executive positions at a number of innovative solution providers, including Verizon, SCOPIX, SAP, Motorola, IBM, and Systech Retail Solutions. As Managing Principal at Verizon Verlin was responsible for delivering value to the largest retail clients. At SCOPIX Verlin was SVP Sales, Marketing & Delivery and drove high ROI value using video analytics and business intelligence. A Retail, Wholesale & Transportation at SAP, Verlin was responsible for the global retail, wholesale, and transportation solutions portfolio and business. Prior to SAP, Mr. Youd was the VP/GM of Global Industry Solutions for Motorola where he led strategies and initiatives across all target industries including Retail, Wholesale, and Transportation, as well as Manufacturing, Energy and Utilities, Healthcare and Field Mobility. Verlin held the same position at Symbol Technologies prior to Motorola’s acquisition in 2007. He also spent time at IBM and Systech Retail Systems (now part of Oracle & Omnicorp), where he held a variety of executive and management roles in roles in sales, marketing, solutions, channels, product management, and development. Verlin holds a BS in Finance from Brigham Young University, and an MBA from The University of North Carolina at Chapel Hill. He resides with his family in North Carolina where he is active in local community groups, activities and charitable organizations, including the Retail Orphan Initiative (RetailROI) where is enjoys focusing on initiatives in Haiti, his second home. All opinions expressed by Verlin are his own, and not those of his current employer.
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  • Posted on: 04/17/2020

    DSW tries to make itself ‘essential’ with Hy-Vee partnership

    Smart move on both parts. If the Walgreens/Kroger partnership makes sense -- picking up your Kroger groceries at your local Walgreens, then why not a step further and make DSW stores a place to pick up groceries. It's a perfect time to try an innovation like this, and if it doesn't work they can fail fast and try something else. Kudos for using an interesting time for all to innovate!
  • Posted on: 04/13/2020

    How transparent should grocers be about employees infected with COVID-19?

    I agree with Bob Amster and Jeff Sward, and like the term "radically transparent" in this case. Transparency is now an expectation and retailers would do well to use this COVID-19 situation to increase transparency where it may have been less comfortable previously. I support privacy in not divulging the employee name but full transparency in reporting cases as well as the cleaning that has occurred as a result.
  • Posted on: 04/06/2020

    Is Amazon facing a crossroads with the coronavirus pandemic?

    First, it seems that Amazon is having weeks of Prime Days at this point. Demand, volume, and sales are certainly up, even if delivery windows are extended beyond normal. Second, customers, as always, will decide the fate of Amazon and are also going to give Amazon a bit of a break as they deal with this crisis and actually seem to be able to deliver better than many retailers. Bottom line, Amazon is going to do just fine and come out of this crisis stronger than ever, using their experience to again raise the bar on delivery performance and customer value.
  • Posted on: 04/01/2020

    Will socially distanced shopping launch robot delivery for the masses?

    I largely agree with the comments from Bob and Paula. However, as innovation in remote delivery continues and those developing these technologies figure out the business case, the reality of the current pandemic and likelihood of others to follow can be added to the potential ROI. The technology and social acceptance isn't there yet but is likely to be bolstered by the current coronavirus situation.
  • Posted on: 03/04/2020

    Will a lack of paid sick leave cost retailers as the coronavirus outbreak spreads?

    It seems to me that this is the right time for retailers to rethink their sick leave approaches, particularly in light of competitive positioning for the best employees. Winning retailers know that engaging and empowering store employees has become a critical strategy to drive customer experience and store productivity. Sick leave, even without consideration for COVID-19, is a great differentiation opportunity.
  • Posted on: 03/04/2020

    Are strip centers where it’s at for Macy’s and Sephora?

    Convenience, it's all about convenience. Shoppers are more focused than ever, driven by the fact that there is less time they are willing to spend shopping. They don't want to walk the mall but rather hit the store that has what they're looking for or where their BOPIS order is being delivered. There is an interesting relationship between this story/question and the Target story/question today. It's all part of the same trend and adaptation to consumer preferences. There are growth opportunities for both Macy's and Sephora. The question is which is more likely to succeed.
  • Posted on: 03/04/2020

    Target thinks small to succeed big time

    Makes total sense from a few perspectives: 1.) gives them access to strong urban markets, 2.) provides an even stronger BOPIS/click-and-collect network, 3.) takes advantage of "convenience" positioning. It will be interesting to see if and where they chose to include the CVS pharmacy as part of the footprint and put themselves in direct competition with Walgreens and standard CVS, who are already capitalizing on the convenience offer. Thought I'd share some Target related humor I saw earlier this week.
  • Posted on: 12/27/2019

    The RetailWire Christmas Commercial Challenge: The Final Competition

    Full disclosure - I've been long known as a Christmas softie. Based on that alone it is no surprise that my personal vote would be Santa Girl (Macy's) as it conveys what I hope is still seen as a key message for this season. However, if the question is really about which do I think would be most effective in driving traffic to stores, then I think Target barely edges out Big Lots in conveying its core value to customers.
  • Posted on: 12/20/2019

    Amazon gets more free with free returns

    Easy answer - Yes! Removal of "friction" is Amazon's specialty, something they've done time and again. This is just another example of making it easier, quicker, and cheaper for their customers. It also seems to make sense in terms of maximizing the potential of Amazon's growing logistics capability, especially its own fleet of planes and trucks. Amazon can now optimize logistics capacity in all directions, with full planes and trucks, while raising the expectations of customers and the competitive bar.
  • Posted on: 11/01/2019

    Are Walgreens and Jenny Craig a good fit?

    Great fit (pun intended) and seems to also leverage the new partnership with Kroger. Walgreens is transforming to become a key partner to consumers looking to improve their health, weight, nutrition, and convenience. I'm excited to see what's next and they continue to drive innovation that matters for their customers.
  • Posted on: 11/01/2019

    Survey says consumers want online orders shipped fast and free

    We watched it play out with Walmart, disrupting the prior retail model and leaving a lot of less efficient retailers in their wake, as they delivered ever increasing value to consumers. It appears Amazon is doing the same. Some may say it's unsustainable, but it sure has been going for some time and continues to get better and better for consumers. And all the while, Amazon is making their supply chain more and more efficient.
  • Posted on: 11/01/2019

    Survey says consumers want online orders shipped fast and free

    Right on the nose Cathy, "And if you asked them whether they’d want products to be free they’d say yes to that, too."
  • Posted on: 11/01/2019

    Survey says consumers want online orders shipped fast and free

    It's now all about removing "friction" both in-store and when delivered. Delivery friction includes cost, timing, and anxiety created by either delivery delays or perceived possibility of problems with delivery. I'm going to sound like a broken record here, but really can't say it better than was quoted above, "'For brands that like to think they aren’t competing with Amazon, the data clearly suggests that shoppers think they are,' said Kirsten Newbold-Knipp, chief growth officer at Convey..." Amazon continues to set the pace in frictionless commerce.
  • Posted on: 10/10/2019

    Can Target’s chief merchandising officer turn Bed Bath & Beyond around?

    What a great opportunity for Mark and what a great catch for Bed Bath & Beyond! As mentioned by several others, merchandise strategy and store execution appear to be the top opportunities for improvement and growth.
  • Posted on: 09/23/2019

    Will pushing back against Christmas creep drive sales eBay’s way?

    "A" for effort. Will be interesting what grade they get for results!

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