Zel Bianco

President, founder and CEO Interactive Edge

Zel Bianco and Interactive Edge have been helping companies, specifically in the Consumer Goods industry, run more efficiently since 1994. Zel’s focus is always on the needs of the client. He strives to be a real business partner to every customer — no matter what the size of the contract or the scope of the implementation. He wants to help companies eliminate the cumbersome and time consuming tasks associated with data management and organization in order to free up users time so that they can do what they were hired to do: generate insights to grow their business. Zel enjoys helping clients bridge the gap between category management and shopper insights. He collaborates with clients in the development of a process that streamlines the flow of qualitative data into customer facing presentations and reports.

As the president, founder and CEO of Interactive Edge, Zel is responsible for setting the company’s strategic vision and developing business alliances. He is also an industry thought leader who has enjoyed presenting at many industry conferences such as the Food Marketing Institute (FMI), National Association of Convenience Stores (NACS), the International Committee of Food Retail Chains (CIES), SAP’s SAPPHIRE and SAP’s TechEd Demo Jam. He has been honored to speak at both DePaul University and Michigan State University, and has donated the Interactive Edge XP3 software for use by students at both of their business schools. Interactive Edge and its customers have won numerous industry awards in areas including Customer Management, Visionary Innovation, and Demand Data Analytics.

Prior to founding Interactive Edge, Zel held senior account management positions in the advertising industry, at Young & Rubicam and other large New York agencies. He worked with many consumer package goods clients and was a part of the account management team that introduced the IBM personal computer.

More information about Zel and his solution for presenting demand data analytics can be found at the Interactive Edge website.

  • Posted on: 11/28/2022

    Do boring leaders make for better business results?

    Being a good CEO and being charismatic are not mutually exclusive. You can be both without being a tyrant to your employees.
  • Posted on: 11/18/2022

    Do retailers need to add chief trust officers?

    How did we get here? Has our belief and moral compass gotten so out of whack that we now need a watchdog in the C-suite? I think we already have one, and it's called the SEC and other organizations that are supposed to be handling this. I would say that senior leadership should be held accountable for their actions, but a Trust Officer may not be the way to go.
  • Posted on: 11/16/2022

    Can Walmart hold onto the new, wealthier customers it is picking up?

    I was in Bentonville last week and it's amazing how that area has become so much more upscale! The restaurants, bars, and hotels are so much better than they used to be. In fact, I paid $22 for an Old Fashioned, more than I have ever paid for a drink, and I live in Manhattan! The new neighborhood markets in and around Bentonville/Rogers are better than ever and many Walmarts are also better, so will they keep the new customers they are gaining? I think if they keep improving the shoppability of their stores, and inflation does not subside, they will -- at least in the Bentonville area.
  • Posted on: 11/15/2022

    What does it take to build a positive corporate culture?

    I have personally experienced how Kellogg has created an environment where personal growth is taken quite seriously. They are a client of ours and have seen where upskilling their sales organization on the use of data has allowed for corporate growth but at the same time making sure that their people grow as well. A company that only thinks about shareholder value at the expense of their people that make that growth happen will not prosper in the long run.
  • Posted on: 11/03/2022

    Should Home Depot go on vacation with its customers?

    Go to Home Depot while on vacation? There should not be a connection to Home Depot while on vacation. If West Elm's attempt was not successful, I believe it would be a stretch to think Home Depot would have a different result.
  • Posted on: 11/02/2022

    Greenpeace study trashes plastic recycling

    It kills me to see so many people carrying their lunch back from a restaurant, salad place, etc. not only in plastic bags but most in plastic containers that are then put into paper bags with handles promoting the store it was purchased in. How many of those containers and bags are actually re-used or recycled? I would venture to guess that most are just thrown out to pile up in landfills. I hate to say it, but so many of those office workers are young and I would think are should be more environmentally aware. CPG companies certainly need to do their part, but consumers need to wake up to this growing crisis.
  • Posted on: 10/26/2022

    Adidas drops the other shoe on Ye

    Adidas should have been quicker out of the gate with a response to West's horrible and shameful comments. Where are we in corporate America where we always let profits overshadow what is right and just? It's a slippery slope and getting worse when we let comments like his go unchecked.
  • Posted on: 10/21/2022

    Uber Eats puts weed delivery on the menu

    There is no doubt this will be a winner. Hate to say it, but protecting the safety of delivery personnel will be a challenge. Also, is Uber Eats going to implement a plan to make sure delivery personnel are not partaking on the job?
  • Posted on: 10/20/2022

    Is Circle K about to change the legal weed game in a big way?

    Cannabis at gas stations? It just doesn't seem to be a great idea, but it will happen at c-stores across the country eventually, so we better get ready for it. Circle K may be the first mover, but the rest of the industry will go to school on what happens there.
  • Posted on: 10/19/2022

    Big retailers say they need more tech to deliver better customer experiences

    Quite frankly, retailers cannot be expected to solve this problem on their own. There needs to be better and more effective collaboration with their suppliers to truly understand and accommodate the needs of the shopper. Retailers simply do not have the resources nor all of the data sources that will help them discover the granular insights on a frequent basis that are needed to get to the next level of customer satisfaction.
  • Posted on: 10/18/2022

    HomeGoods is booking showroom weekend getaways for $29.99 a night

    I love the idea but not many people will have the opportunity to experience it. Yes the publicity is great, but perhaps expanding it to more homes and over more weeks will be the way to generate greater exposure and, ultimately, sales!
  • Posted on: 10/17/2022

    CVS battles the ‘pink tax’

    This is a long running injustice against women and should be phased out as soon as possible. The same injustice against women in the dry cleaning industry as well as the pricing in apparel in general should also come to an end. Why should women be paying more than men for personal care products, dry cleaning and clothes?
  • Posted on: 10/14/2022

    Kroger and Albertsons are merging

    I think Michael La Kier brings up a great point - "sameness." Do we really want to have our supermarket experience be the same across the country? I also think that suppliers will bear the brunt of being squeezed and they will in turn squeeze the consumer. What is good about this picture?
  • Posted on: 09/29/2022

    A bag ban is all part of the brand at Wegmans

    Yes, it makes total sense. We all need to chip in and take a stand. The amount of waste that plastic bags create each and every day is just horrible. Requiring us all to bring our own reusable bags to shop is not asking too much. We all need to do more not just at the grocery store but everywhere we shop. Whether for lunch or anywhere else we shop, plastic bags and containers should be phased out and we should encourage businesses to join the ban.
  • Posted on: 09/21/2022

    Do grocers need a new approach for selling plant-based protein alternatives?

    In addition to optimizing assortment in the category, retailers would do well to create awareness and educate mainstream consumers on these products. I'm sure suppliers would be willing to contribute their knowledge and expertise both in-store and on retailer apps so that shoppers are better informed. I think this would lead to more shoppers being more comfortable about buying into this category more often.

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