Business Insider

Barbie doll sales are surging online, fueled by the blockbuster success of the “Barbie” movie, which is expected to reach $1 billion in box-office sales. Doll sales have seen a significant increase of 56%, according to Shopify, the e-commerce platform powering Mattel’s direct-to-consumer operations. Shoppers are gravitating toward beloved brands like Barbie, indicating a “Barbie effect” where consumers are choosing to spend on their favorite brands despite cutting back on other expenses.

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