Bed Bath & Beyond Says ‘Yes’ to Personalization And ‘Maybe’ to Stores

Overstock.com has been officially rebranded as BedBathandBeyond.com, and the CEO, Jonathan Johnson, discusses what this means for consumers and product vendors. The rebranding involves adding over 600,000 new SKUs on the dropship model, aiming to maintain the 22% to 23% gross margin. Bed Bath and Beyond aims to improve customer experience by providing promotions, reinstating Welcome Rewards points, and focusing on personalization through SEM efforts and a mobile app.