Ben & Jerry’s Founders Want To Buy Back Brand From Unilever

The founders of iconic ice cream brand Ben & Jerry’s have expressed interest in buying the legendary brand back from Unilever.

Bloomberg reported that Ben Cohen and Jerry Greenfield have had preliminary discussions in recent months regarding a possible transaction. According to the people familiar with the matter, who asked not to be identified while discussing sensitive material, they might want to collaborate with “socially minded investors” in any deal. Ben & Jerry’s business may be worth several billion dollars if sold, requiring the founders to have big pockets.

The individuals also noted that there is no certainty that the conversations will continue, and the founders may decide not to pursue a settlement.

But will Unilever sell the iconic ice cream company? A spokesperson for the food giant suggests not.

“As confirmed during our 2024 FY results announcement, we are on track to separate the ice cream business by way of a demerger,” a spokesperson for Unilever said in an emailed statement. “Ben & Jerry’s is an important part of the ice cream business, and it’s not for sale.”

Ben & Jerry’s Has a Large Retail Footprint

Despite the planned demerger, the iconic ice cream brand still has a large retail footprint. In April of last year, the company celebrated its Free Cone Day.

Established in 1979, Free Cone Day has become a worldwide phenomenon, eagerly awaited by dessert lovers everywhere. It’s the day that Ben & Jerry’s, the well-known ice cream brand, opens its doors to thank its fans for their continued support.

On Free Cone Day, Ben & Jerry’s establishments throughout the world serve scoops for free. No strings attached, no purchase required.

Ben & Jerry’s also provided some insider advice to ensure your next Free Cone Day experience is nothing short of fantastic. First, decide on your flavor ahead of time to minimize last-minute indecision (the possibilities can be overwhelming). Next, leave your wallet at home — remember, this day is all about freebies. Finally, come prepared with an activity to do while you wait in line. Speaking of lines, comfortable shoes are required — you may be standing for a long time, but the company says it will be worth the wait.