Back to News
Retail news

Better fitting clothes could make over the plus-size market

Having a wider selection of larger sizes would seem to be the answer to success in the plus-size clothing market, but even that has its limitations. Traditional sizing has typically scaled items up in the same proportions as smaller options leaving many garments ill-fitting. Some brands, however, are changing how they design clothing to make adjustments based on size.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0