Big Box Medicine: How Retail Brands Are Thinking About the Future of Healthcare

Retailers are increasingly eyeing the healthcare industry, seeking opportunities to expand into the nearly $4 trillion health sector. This encompasses a range of initiatives, from retail health clinics to wearable medical devices, aiming to enhance access to healthcare services, especially in the home setting. However, the shift toward providing healthcare services also brings heightened responsibility, as FTC Chair Lina Khan emphasized, noting that healthcare is far more critical than standard retail transactions, often involving matters of life and death.