Back to News
Retail news

Big G Debuts New Wheaties Online

General Mills has debuted its new Wheaties FUEL for athletes online with a special collectors edition box and a three-month subscription to the Men's Health Personal Trainer fitness program for $9.99. The cereal is expected to be in national distribution by January.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0