Retail News

BK and 7-Eleven Get Behind Incredible Hulk Opportunity

Brandweek 04/20/2008

The last Hulk movie did not live up to expectations but marketers including Burger King and 7-Eleven are hoping the big, green guy will provide them with incredible tie-in opportunities this time around.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!