Back to News
Retail news

BK Commercial Admits to Ripping Off McD's

A commercial for Burger King's new morning sandwich shows the king breaking into McDonald's headquarters at 3:14 a.m. to steal the recipe for the Sausage McMuffin with Egg Sandwich. The message is this: BK's new sandwich is pretty much the same thing but at a lower ($1) price.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0