‘Blands’ seek to disrupt direct-to-consumer categories
September 10, 2020
“Blands” are direct-to-consumer brands that set out to disrupt existing markets like contact lenses while strictly adhering to a set business model and messaging strategy. Hubble, a seller of discount contact lenses, is looking to disrupt the market in the U.S. and Canada, which is 95 percent controlled by four manufacturers.
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