Pampers Logo History: How the Brand Mark Changed Since 1961
The Pampers logo has changed from a formal red wordmark in the brand's early years to today's rounded turquoise lowercase lettering with a yellow heart-shaped sun above it. The current mark is not a blue swoosh: it pairs the Pampers name with a warm, parent-and-baby symbol that has been refined across several global identity updates.
What does the current Pampers logo look like?
The current Pampers identity uses a soft turquoise wordmark in lowercase letters. Above the lettering is a yellow heart-shaped symbol with short rays, often described as a heart or stylized sun. Pampers brand materials use the mark on packaging, advertising and digital products around the world.
Pampers logo history
| Era | How the logo changed |
|---|---|
| 1960s and 1970s | Early packaging used a heavier, more formal wordmark, commonly shown in red or dark lettering. |
| 1980s and 1990s | The name became friendlier and more rounded as Pampers expanded internationally. |
| 2000s | Blue and turquoise lettering became central, accompanied by a heart-like symbol above the name. |
| 2013–2015 | Pampers introduced a simplified identity first in North America and then across international markets. |
| Current identity | The rounded turquoise wordmark and yellow heart-sun symbol remain the core brand assets. |
Exact transition dates for some early marks vary across secondary logo archives. The clearest documented global change began with the North American identity introduced in 2013 and expanded internationally in 2014 and 2015.
Why did Pampers simplify its identity?
The 2013 redesign made the wordmark lighter, simpler and easier to use consistently across packaging and markets. Brand agency Landor described the work as a global identity system built around Pampers' relationship with parents and babies. The heart-shaped symbol carried forward that emotional idea without requiring a complicated illustration.
Who created Pampers?
Pampers is a Procter & Gamble brand. P&G credits researcher Victor Mills with leading the work that produced the disposable diaper after his experience changing cloth diapers for his grandson. The company began test-marketing Pampers in 1961 and expanded the brand nationally during the 1960s.
P&G's Pampers history and innovation history describe the product's development. Current packaging and product information are available from the official Pampers site.
Pampers logo FAQs
What is the symbol above the Pampers name?
It is a stylized yellow heart with rays that also reads visually as a small sun.
What color is the Pampers logo?
The current primary logo uses turquoise lettering and a yellow heart-sun symbol. Exact shades can vary by package and application.
When did Pampers launch?
Procter & Gamble began test-marketing Pampers disposable diapers in 1961.