Retail News

Blue Apron pilots meal kits in Costco

CNBC 05/04/2018

Blue Apron and its meal kit competitors are struggling to maintain momentum as subscribers slow down their purchase frequency. In one effort to make its offerings more accessible, Blue Apron will offer kits at Costco and use pop up locations to get in front of customers more visibly. “We want to meet customers on their terms,” said CEO Brad Dickerson yesterday on a call with investors.

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