Blue Bell Announces New Flavor: Gooey Butter Cake

Blue Bell, the Texas-based creamery known for its delicious ice creams, has just introduced a new flavor that might be bound for success. It’s called Gooey Butter Cake, and it takes inspiration from the famous cake originating from St. Louis.

What makes this flavor stand out? The new ice cream flavor is described as having “a Cake Batter Ice Cream base with a cream cheese swirl and pieces of gooey butter cake.”

This new ice cream treat isn’t just for Texans. While Blue Bell’s headquarters is in Brenham, the company is spreading its delicious creations far and wide. The release of Gooey Butter Cake coincides with Blue Bell’s expansion into St. Louis stores, making it available to even more eager dessert enthusiasts.

“Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis. Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”

Carl Breed, vice president or sales and marketing for Blue Bell, via Blue Bell Creameries

On Blue Bell’s Facebook page, the brand provided the following greeting: “Say hello to our NEW Gooey Butter Cake Ice Cream! A flavorful Cake Batter Ice Cream combined with a luscious cream cheese swirl and rich, gooey butter cake pieces. As delicious as the gooey butter cake made famous in St. Louis! Available for a limited time in the half gallon and pint sizes everywhere Blue Bell is sold.”

Whether you’re a longtime fan of Blue Bell or you’re just discovering the history of gooey butter cake, this new flavor is sure to garner more attention for the ice cream brand.