Photo courtesy of Bob’s Discount Furniture
Bob’s Discount Furniture To Open 20 New Stores This Year
May 7, 2025
Bob’s Discount Furniture will open 20 new stores this year, including the retailer’s first foray into the Southeast U.S. and its first store in Vermont.
Per a press release, Bob’s Discount Furniture announced plans to open these new stores in 2025, further expanding its presence in the U.S. as part of its ongoing growth strategy. The locations will include Bob’s first-ever stores in Vermont and North Carolina.
“We’re excited to bring our on-trend assortment of furniture, mattresses, and home accents at everyday low prices to new customers and markets,” said Ramesh Murthy, chief operating officer at Bob’s Discount Furniture. “Adding new territories also allows us to make a local impact on more communities by generating jobs and providing support to local schools and nonprofits, things that have been core to Bob’s since our founding over 30 years ago.”
Murthy added, “Bob’s has built a loyal customer base throughout New England, and opening a store in Vermont allows us to strengthen our connection with a region that has supported our brand for years. In North Carolina, we believe that the growing population and rich furniture market will be a great fit for our value-driven approach to furniture shopping.”
Bob’s Discount Furniture began this latest expansion in February 2025. So far, new stores have opened in Burnsville, Michigan; Winchester, Virginia; Reno, Nevada; and Davenport, Iowa. Additional openings are scheduled for the spring in Roseville, Michigan; Bohemia, New York; and Montgomeryville, Pennsylvania.
In the summer and fall of 2025, Bob’s will open in Long Island City (Queens), New York; Eatontown, New Jersey; Easton, Pennsylvania; Williston, Vermont; Troy, Michigan; Dorchester, Massachusetts; Sacramento, California; and several cities in North Carolina, including Durham, Fayetteville, Wilmington, Jacksonville, Winston-Salem, and Cary.
Additionally, the furniture retailer will also be relocating stores within Newington, Connecticut, and Mays Landing, New Jersey. “We are excited to see how these new markets embrace Bob’s low-pressure, no-gimmick approach to furniture shopping,” Murthy added. “Our mission is simple: we believe everyone deserves a home they love. We will continue to look for opportunities in the Southeast and beyond to turn that belief into a reality for customers all across the U.S.”
Why Is Bob’s Discount Furniture So Popular With Shoppers?
Bob’s Discount Furniture began with a simple mission: to make quality furniture affordable for everyone. Founded in 1991 in Newington, Connecticut, the company was co-created by Bob Kaufman and Gene Rosenberg. From its beginnings, Bob’s has focused on offering stylish, durable furniture at prices that families could afford.
Shoppers continue to gravitate toward Bob’s no-pressure sales environment, transparent pricing, and wide selection of value-packed home furnishings. By cutting out the middleman and keeping overhead low, Bob’s Discount Furniture built a reputation for unbeatable savings without sacrificing quality or customer service.
The company soon expanded beyond New England and now operates over 190 stores across the United States. Each location offers a welcoming atmosphere complete with a café featuring free cookies, coffee, and ice cream.
What truly sets Bob’s apart is its commitment to honesty and value. “Bob’s Price” is marked on every item, and customers know they’re getting a fair deal without the gimmicks. This commitment to transparency and savings has helped Bob’s Discount Furniture become one of the fastest-growing furniture retailers in the country.
With every store opened, Bob’s gives two $2,500 Random Acts of Kindness donations to a nearby nonprofit, school, or civic organization supporting the community. Bob’s also gives Random Acts of Kindness donations during its annual 12 Days of Giving holiday program.
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