Retail news
Bootmaker Dr. Martens To Offer Repairs in Sustainability Step
Written by
Chase Binnie
Iconic bootmaker Dr. Martens is set to introduce a shoe repair service in the UK next month, aiming to enhance its sustainability profile and encourage customers to prolong the life of their footwear. The company, listed on the London Stock Exchange, is currently testing the service with its employees, with plans to potentially expand it across continental Europe. While the repair service might initially impact short-term sales, CEO Kenny Wilson believes it will foster customer loyalty and align with the company's long-term vision of sustainability.