Back to News
Retail news

'Bottom Butter' Sales Jump From Babies to Moms

Waitrose in the U.K. reports it has been running out-of-stock on its store brand "Baby Bottom Butter" cream as mothers and other women swoop up the product to use as a facial cream instead of its intended use for baby bottoms.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0