BRACH’S Reveals the Release of Candy Cane Carols
BRACH'S has announced that it is getting into the holiday season with the release of Candy Cane Carols.
A press release announcement revealed that while supplies last, the first 100 visitors to this website starting Tuesday, Nov. 19, at 7 p.m. ET will be able to personalize and get a free Candy Cane Carol.
By contributing specifics like their preferred musical style and seasonal customs, fans can compose a carol. A professional artist working with Songfinch will turn submissions into original songs that highlight their holiday memories. The songs will be created and recorded specifically for you.
“BRACH’S Candy Canes are a longstanding tradition for families and their seasonal celebrations. Nothing says it’s the holidays quite like turning on festive music and enjoying your favorite activities with candy canes,” said Kelly Peyser, director of BRACH’S and seasonal marketing at Ferrara Candy Company, in a statement accompanying the press release. “In fact, our recent survey found that majority of Americans listen to holiday music while cooking or baking (61%) and decorating the house (59%), so there’s no better way to welcome the holiday spirit than with a custom BRACH’S Candy Cane Carol and the iconic holiday peppermint treat.”
BRACH'S Previously Released the Candy Corn Suite
Back in September, the company presented the Candy Corn Suite, a tri-colored sanctuary that transported fans of the popular confection to a "Mellowcreme candy dream."
On a first-come, first-served basis, candy corn enthusiasts and their families were able to reserve a room in the BRACH'S Candy Corn Suite starting on Sept. 9. Only the Great Wolf Lodges in Gurnee, Illinois, and the Pocono Mountains, Pennsylvania, were eligible for this exclusive deal.
From Sept. 22 to Oct. 31, guests were able to create treasured memories at this charming suite.
In addition to receiving a year's supply of the candy upon their return home, guests who stayed in the Candy Corn Suite also became official members of the BRACH'S Candy Corn Club.
“We know candy corn is always a hotly debated topic come this time of year, and in fact, our recent survey uncovered many Americans who plan to celebrate the fall season (72%) agree people have polarizing opinions about candy corn,” Chad Womack, director of BRACH’S seasonal marketing at Ferrara Candy Company, said at the time. “We’re focused on the candy corn superfans. I always love to see the creative candy corn memes crop up this time of year, and we’re looking forward to seeing how fans enjoy a real-life candy corn dreamland with the BRACH’S Candy Corn Suite at Great Wolf Lodge.”
The statement continued: “It’s delicious looking, fun, and oh-so timely for Halloween’s sweetest moments.”