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Breyers Ice Cream Might Owe You Money After Class Action Lawsuit
September 30, 2024
Faithful customers of Breyers Ice Cream might find a little extra cash in their pockets due to a class action lawsuit regarding the company’s use of mislabeling its Natural Vanilla flavor.
Plaintiffs filed a lawsuit against the company’s labeling of Breyers Natural Vanilla ice cream. Breyers reportedly allowed consumers to believe the ice cream contained vanilla flavor derived only from the vanilla plant and not from non-vanilla plant sources. The plaintiffs allege that the frozen dessert contains “non-vanilla plant vanilla flavors.”
Thus, an $8.85 million settlement was reached in a class action lawsuit against Conopco, Inc., and Unilever United States, Inc. The court ruled that the companies must develop a new product formula that does not include vanilla derived from non-vanilla plant sources within 12 months of the settlement’s finalization, according to the news release. However, the ice cream company has not declared any wrongdoing.
Customers who purchased Breyers Natural Vanilla ice cream in any size container within the United States from April 21, 2016, through Aug. 14, 2024, are entitled to a settlement. For those who wish to participate, there are four settlement options.
How Does the Settlement Work?
The following are the customers’ legal rights and options regarding the lawsuit. They have four alternatives to choose from.
Customers can submit a claim form by Feb. 19, 2025, to receive a cash payment for their purchase. Or, they can exclude themselves by Oct. 31, 2024, and get no cash payment but keep any right to file their own lawsuit. Customers can also object by Oct. 31, 2024, by telling the Court why they do not like the settlement, and they can still submit claim forms and receive cash payments if the Court approves the settlement. Finally, they can do nothing, relinquishing all legal rights to claims against the company.
Cash payments will be combined for valid claims for products with and without proof of purchase. Each household is limited to and may only submit one claim form. If the total value of valid claims submitted exceeds the settlement amount after allowed fees are paid, the amount payable for each valid claim will be reduced on an equal basis.
The class action notice explains these rights and provides options for exercising them. The settlement agreement provides complete details and the deadlines to exercise them. Complete details are found in the Settlement Agreement.
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