Retail news
Burger King gives away 'Delay Your Way' Impossible Whoppers
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Rick MossBurger King is looking to knock off a couple of objectives with its new promotion stunt. The fast-food brand is encouraging stranded travelers to call up their mobile app (Objective #1: prompt new app downloads) and enter their flight information on the "Delay Your Way" screen to get a coupon for its new, meatless burger item (Objective #2: introduce its Impossible Whoppers to customers). The offer is good from Dec. 18 - 30 for travelers using any U.S. airport.