Photo by Ismail Hadine on Unsplash
Burger King To Launch $5 Meal Ahead of McDonald’s Same-Price Combo
May 24, 2024
Burger King is set to launch a $5 meal ahead of the debut of McDonald’s same-price combo. The war between the fast-food giants is on.
“We are bringing back our $5 Your Way Meal as agreed upon with our franchisees back in April,” a spokesperson said to CBS News. The deal includes one of three sandwiches, along with nuggets, fries, and a drink.
Burger King said in a memo, as reported by Bloomberg, that it plans to run the offer for several months. Later this year, Burger King plans to test two other value meals that will debut accordingly.
In April of this year, Burger King announced via Restaurant Brands International that overall, income from its operations increased to $544 million from $447 million the prior year. It also reported that “solid growth in system-wide sales translates into bottom-line growth for franchisees and the company.”
Last week, McDonald’s confirmed that it will roll out a limited $5 combo meal this summer in hopes of enticing customers who have stayed away from fast-food restaurants after price increases hit their wallets. The promotion will only last four weeks, per Quartz, likely because the fast-food giant is leaning on its partnership with Coca-Cola to offset the cost of the promotion.
Additionally, Wendy’s announced a $3 breakfast meal deal earlier this week. The Ohio-based company said in a statement on Monday that it will offer the morning deal across its chains immediately. Wendy’s said that customers will be able to choose between a bacon, egg, and cheese English muffin or a sausage, egg, and cheese English muffin. The sandwiches will come with a small order of seasoned potatoes.
Wendy’s also has a very popular $5 meal for its customers called the “Biggie Bag.” That meal deal includes a sandwich, a four-piece chicken nugget, a jr. fry, and a small soft drink. The company also offers customers a “2 for $6” promotion, choosing between a Dave’s Single burger, 10-piece Chicken Nuggets, a Spicy Chicken Sandwich, and a Medium Strawberry Lemonade.
Recent News
Koenigsegg Jesko Burns to Ashes at Event
In a shocking incident, a Koenigsegg Jesko was destroyed by fire during the 6to6 Motor Europe Tour in Greece on Saturday morning. Thankfully, both the driver and passenger escaped unharmed, but the rare hypercar is now beyond repair.
Paramount Faces Uncertain Future After Skydance Merger Collapse
The future of Paramount Global (PARA) is now uncertain after Shari Redstone unexpectedly ended merger talks with Skydance Media. Redstone, controlling Paramount through National Amusements (NAI), halted the negotiations abruptly, puzzling industry insiders and investors.
Central Banks Remain Cautious on Interest Rate Cuts
Central banks are expected to reveal their positions on interest rate cuts this week, with decisions from advanced economies anticipated. Following the Federal Reserve’s recent easing projections, policymakers from the UK to Australia remain cautious about reducing borrowing costs due to inflation concerns.
Bill Gates Expresses Optimism for Nuclear Power Project
Bill Gates, the renowned Microsoft founder, recently shared his optimism about the future of a groundbreaking nuclear power project led by his energy company, TerraPower. Speaking on “Face the Nation,” Gates highlighted the strong bipartisan support for nuclear energy, which he believes will ensure the project’s progress regardless of political shifts in Washington.