Businesses are raising prices even as costs decline

Margin protection is the name of the game and several large corporations have said they will increase prices as a hedge against potential cost increases going forward. Companies have taken this action even as many costs have come down. PepsiCo has put through double-digit increases on its snacks in the last two quarters to keep its margins high. Hugh Johnston, PepsiCo CFO, said, "What we've said for the year is we'll be at least even with 2022, and may in fact increase margins during the course of the year."