Canada Goose store offers 'a break from the insanity of the world'

Canada Goose's experiential store that opened in Toronto last year offers consumers "a break from the insanity of the world today," according to the company's CEO Dani Reiss. The store, which doesn't have any inventory, includes a room with snow to show how well the brand's coats hold up to wintery conditions. Mr. Reiss said the store practices social distancing. “There are not a lot of people shopping at once. It is an experience in a controlled way.”