Cendent Corp. Intros TripRewards for Leisure Travelers

Cendant Corporation's new loyalty program, TripRewards(R) will allow leisure travelers to earn points or airline mile, just like frequent business travelers. Cendent claims the new program is the world's largest, based on the number of participating hotels -- nine chains; 6,000 hotels -- and encompasses 49 point-earning partners and more than 140 point-redeeming options.