CEO sees Barnes & Noble as a ‘lifestyle brand’

December 4, 2015

Barnes & Noble has been adding products such as gadgets, games and toys in effort to rebrand itself as something more than just a bookstore, under the leadership of CEO Ron Boire.

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CEO sees Barnes & Noble as a ‘lifestyle brand’

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott

Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down

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IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas

Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report

Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management

Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details

Nintendo Breaks Sales Records With Just-Released Switch 2

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