Chick-fil-A Entertainment App Launches in November

Known for chicken sandwiches and waffle fries, Chick-fil-A is entering another arena — entertainment. The chicken chain is introducing a phone app on Nov. 18 that will feature original content like podcasts, games, recipes, and animated shows.

With customers spending less time inside the chain’s restaurants and using drive-thru and delivery options more, Chick-fil-A began exploring other avenues of engagement. With the app, Chick-fil-A branded content will provide entertainment for families regardless of whether they are in the restaurant, in the drive-thru, or at home enjoying a chicken sandwich.

“We’ve been paying attention to some research and conversations we’ve had with families that are our customers, and insights bubbled up that content and games are both adjacent to mealtime,” said Dustin Britt, Chick-fil-A’s executive director of brand strategy, entertainment, and media, per CNBC. “Our belief is, as we add value to their experience, then we’re giving them a reason to want to enjoy more Chick-fil-A with us.”

The available media on Chick-fil-A’s streaming network will be family-friendly entertainment with themes revolving around friendship, problem-solving, generosity, and even entrepreneurship. Chick-fil-A hopes children ages 12 and under will find the content engaging.

What Content Will Be on Chick-fil-A’s App?

Chick-fil-A has already created a series of short, animated films on its YouTube channel called “Stories of Evergreen Hills.” A sneak peek of the app was provided to news outlet CNBC, which noted a 22-minute episode of “Legends of Evergreen Hills” will be one of the first pieces of content available. Also, a podcast called “Hidden Island” as well as a recipe video using a Chick-fil-A milkshake as an ingredient was accessible.

In August, Deadline speculated some content will include a family-oriented gameshow, supposedly in the works from Glassman Media and Sugar23. The outlet also noted Brian Gibson, who has previously worked with the History Channel and Fox, has allegedly been talking with several producers.

Chick-fil-A’s app can be installed on iPhones, iPads, and Android devices prior to the launch next month. The branded content won’t be concerned with making money from subscriptions, but about sowing goodwill between Chick-fil-A and customers.

“We want it to be an extension of our in-restaurant signature hospitality and generosity,” said Khalilah Cooper, Chick-fil-A’s vice president of brand strategy, advertising and media.