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Chico's sees a lot fewer stores in its omnichannel future

Written by
R
Rick Moss
Chico's FAS management said on Friday that it would close 250 stores or more over the next three years between its three retail banners — Chico's,  White House Black Market and Soma. The company positioned the decision as a way to "rebalance the mix" of its online vs. physical store presence. The move, management believes, will help the retailer act strategically as leases expire, while improving profitability and ROI.

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