Chipotle IQ Returns: Customers Play Games for Free Food

Chipotle has brought back Chipotle IQ, a game that allows its customers to play and win free food within its app.

A company press release states that the popular quick-service food company announced the return of the trivia game that “tests fans’ knowledge of Chipotle’s real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history, and community engagement.”

From Tuesday, Aug. 20, until Thursday, Aug. 22, at 11:59 p.m. ET, Chipotle Rewards members can win a buy one, get one free offer. Here are the details.

View this post on Instagram

A post shared by Chipotle (@chipotle)

Per Chipotle’s website, “Chipotle will offer 5,000 BOGO codes per hour to the first Chipotle Rewards members who score a 10 out of 10 on Chipotle IQ. The game features multiple choice, true or false questions, and write-in answers. Fans can play Chipotle IQ once per day.”

The statement continues, “A perfect score will unlock an extra credit question, and if answered correctly, fans will be entered to win one of 50 free burritos for a year prizes. Ready to test your knowledge? Visit www.chipotleiq.com and enter the email tied to your Chipotle Rewards account to begin!”

New to the game in 2024, fans who score 7, 8, or 9 out of 10 will receive 25 rewards points in their Chipotle Rewards account while they are available. Additionally, fans with a perfect score who do not win a BOGO code will receive the bonus point prize while they are available.

The BOGO Codes entitle the holder to one free regular menu entrée item with the purchase of one regular menu entrée item at regular price when ordered in-restaurant or via the Chipotle mobile app or order.chipotle.com. A regular menu entrée item means a burrito, burrito bowl, single order of three tacos, quesadilla (only available via the Chipotle App or on Chipotle.com), or a salad. 

“This marks the fifth year that we’re testing our fans’ knowledge with Chipotle IQ,” said Chris Brandt, chief brand officer at Chipotle, in the press release. “With four million game plays since we introduced the concept, we believe there’s an appetite for competition and free burritos. For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac.”