Chipotle Releases ‘All I Want Is Chipotle’ Merch Collection

Chipotle has announced its newest offering: the “All I Want Is Chipotle” merchandise collection.

The unique collection of Chipotle gifts includes cilantro soap, a “water” cup candle, and a car napkin holder. As of Nov. 14, the items are available to purchase individually or as a bundled set on Chipotlegoods.com while supplies last. However, Chipotle Rewards members have the chance to win the entire set of limited-edition items via the brand’s first-ever Rewards Exchange Sweepstakes.

Cilantro soap is a nod to those who taste a soapy flavor when they eat cilantro, while Chipotle’s “Water” Cup Candle is a lemonade-scented candle inspired by customers who “accidentally” fill their water cups with lemonade in the restaurant. Finally, Chipotle’s car napkin holder was created for “fans who are known to stash stacks of Chipotle napkins in their vehicle and the many mukbangers who swear by their car being the best place to enjoy a burrito.”

Chris Brandt, chief brand officer at Chipotle, said, “Over the years, we’ve seen these limited edition merch drops sell out in a matter of minutes or hours and pop up on resale websites for up to five times their retail price. Now we are giving our superfans a second chance to get their hands on these coveted products that they helped inspire.”

Looking more for a traditional gift? Chipotle is offering the first 20,000 guests who purchase $40 or more in holiday-themed gift cards online and in-restaurant a BOGO entree while supplies last.

How Eating Chipotle Can Score You a Gift Collection

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Chipotle Rewards members can leverage their points to enter a sweepstakes to win the new Chipotle gift set. From Nov. 13 through Nov. 27, Chipotle Rewards members can exchange 10 points for one entry for a chance to win the “All I Want Is Chipotle” bundle. There’s a limit of 15 entries per member.

Twenty Chipotle Rewards members will win their very own “All I Want is Chipotle Collection.” To enter, follow these steps:

1. In the Rewards Exchange, navigate to the “Goods” tab.
2. Select “Points for Presents” sweepstakes.
3. Redeem 10 points for one entry.

Chipotle’s Rewards Exchange allows customers to redeem their points for upwards of 16 rewards options. These include free guacamole, drinks, and donations to the brand’s nonprofit partners.

Those who are enrolled in Chipotle Rewards get 10 points for every $1 spent in the restaurant, online, or in the app. Just for joining, customers can score a free guacamole side.