Image Courtesy of Church’s Texas Chicken
Church’s Texas Chicken Announces All-New Real Deals Menu and Partnership With Rapper Harry Mack
May 1, 2025
Church’s Texas Chicken continues its expansion with its all-new Real Deals menu and a new partnership with rising rapper Harry Mack.
The new Real Deals menu allows customers to mix and match two items starting at $4, including the Classic Chicken Sandwich, Tender Wraps, and Regular Fries. Additionally, Church’s Texas Chicken is launching brand-new Boneless Wings, per a press release announcement. The options are original, spicy, or sauced and tossed in Buffalo or Hot Honey Lemon Pepper. These juicy, hand-battered wings, which come in four-piece (part of the Real Deals menu), eight-piece, and 12-piece portions, have all the robust taste of Church’s renowned chicken in a snackable, boneless shape.
“Adding Boneless Wings was a natural extension of our menu as they offer another crave-worthy way for guests to enjoy the bold, hand-battered chicken they love,” said Navin Sharma, CMO, in an exclusive statement to RetailWire. “With Real Deals, we are able to give our guests even more variety across our menu, all at an accessible price point starting as low as $4 for two items.”
Church’s Texas Chicken is also collaborating with freestyle rapper Harry Mack, who is well-known for his quick-witted wordplay and viral off-the-cuff raps, to commemorate the Real Deals debut. In the brand’s most recent TV, internet, and social media campaign, Harry transformed routine orders into memorable experiences by surprising genuine Church’s guests with unique freestyles based on the genuine Deals menu.
“Harry Mack’s ability to use his freestyle talent to connect with people, paired with his bold yet approachable presence, aligns with the down-to-earth spirit that defines our brand and the authentic way we strive to engage with our guests,” said Sarah Minton, SVP of brand strategy, media, and activation for Church’s Texas Chicken, in an exclusive statement to RetailWire.
Church’s Texas Chicken Expands Globally
Last month, the fast-food favorite announced that it intends to open 900 stores in Europe and abroad in the coming years.
The parent company of the well-known fast-food chain recently signed several growth agreements, including one with a German franchisee. The company’s expansion plan is at a significant turning point, with more agreements in other European countries. To capitalize on this momentum, the company is targeting the UK, France, Italy, and Spain.
“We are experiencing tremendous growth both domestically and internationally, with Europe playing a key role in our expansion strategy,” said CEO Roland Gonzalez in a statement. “The European QSR market is evolving rapidly, driven by a growing demand for convenience and quick-service restaurant options. We see huge potential to bring the Texas Chicken experience to new guests across the continent, and this is just the beginning.”
Recent News
