Circle K debuts private label wine line

Circle K has rolled out its Sunshine Bliss line of 13 wine varietals priced at $8 and up. “Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, senior vice president, global merchandising at Circle K. “By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”