Retail News

CMO Downplays Criticisms of ‘The Shack’

AdAge.com 08/05/2009

Many have publicly stated that RadioShack would be better off making investments in other areas besides launching its national “The Shack” rebranding ad campaign. RadioShack’s Chief Marketing Officer Lee Applbaum disagrees.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!