coca-cola can on ice

Photo by Mahbod Akhzami on Unsplash

Coca-Cola Beats Expectations, Raises Revenue Forecast

April 30, 2024

Coca-Cola, the beverage retailer, recently released its quarterly earnings report, surpassing predictions from analysts and adjusting its outlook for full-year organic revenue. The company’s performance sheds light on various market dynamics and consumer trends, offering insights into the beverage industry’s landscape.

During the first quarter, Coca-Cola’s global unit case volume witnessed a modest 1% increase, reflecting ongoing consumer demand for its products. Notably, while the company’s North American volume remained relatively flat, CEO James Quincey emphasized the resilience of the U.S. consumer market, despite challenges faced by some low-income customers in maintaining purchasing power.

Within Coca-Cola’s product portfolio, its sparkling soft drinks division experienced a 2% volume growth, driven in part by strategic adjustments to formulas for popular beverages like Fanta and Sprite. Additionally, the juice, dairy, and plant-based drinks segment saw a notable 2% volume growth, buoyed by robust demand in North America.


However, not all segments of Coca-Cola’s business performed equally well. The water, sports, coffee, and tea division reported a decline in volume, with a 2% decrease in the quarter attributed to weakened demand for bottled water, sports drinks, and coffee products.

Despite the varying performance across segments, Coca-Cola’s overall prices registered a significant 13% increase compared to the previous year. This upward trend in pricing, however, was influenced by factors such as hyperinflation in specific markets, notably Argentina.

Looking ahead, Coca-Cola has revised its expectations for full-year organic revenue growth, raising the forecast to a range of 8% to 9%, up from the previous estimate of 6% to 7%. This adjustment underscores the company’s anticipation of implementing price hikes in markets grappling with intense inflationary pressures.


Furthermore, Coca-Cola reaffirmed its outlook for full-year comparable earnings growth, projecting a moderate increase of 4% to 5%. In the second quarter, the company anticipates facing a 6% currency headwind, alongside a 5% to 6% impact from acquisitions, divestitures, and structural changes on its comparable revenue. Moreover, currency fluctuations are expected to pose an 8% to 9% headwind to its comparable earnings per share.

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