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Coca-Cola enters a new beverage arena with purchase of Costa Coffee

Written by
R
Rick Moss
Coca-Cola announced today that it has penned a deal to purchase Costa Coffee for the equivalent of $5.1 billion from Whitbread, the UK beverage and hotels group. With 2,400 stores in the country, Costa is Britain's biggest retail coffee chain and ranks third in the world for number of coffee locations behind Starbucks and McDonald's.

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