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Coca-Cola has a new 'alcopop' for Japan

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R
Rick Moss
Coca-Cola has until now shied away from alcohol products, but the brand is giving it a try in Japan with a low-alcohol drink, known in Japan as Chūhai. The beverage includes low amounts of shōchū spirit. Curiosity seekers on this side of the Pacific are probably out of luck, however. The company says that the Chu-Hi category is pretty much exclusively a Japanese thing.

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