Coca-Cola's new Time Square display doesn't just look 3D

Consumers have learned to take 3D imagery for granted from their experiences at theaters and in theme parks, but Coca-Cola's new digital display in New York's Time Square has actual — not illusory — depth. The 68-foot-tall sign makes use of 1,760 movable LED light cubes that flow in and out to form varying 3D designs.