Back to News
Retail news

Coke and Jack is in the can

Many consumers have enjoyed a Jack Daniels and Coke cocktail. They can now get the two beverages combined in a can. “This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and president of Brown-Forman, which markets the Jack Daniels brand.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0