Columnist: Retailers far from ready to offer on-the-fly price offers to shoppers
February 16, 2017
Andrew C. Oliver, who is employed by LucidWorks, says that while store operators are gathering tons of information on shoppers these days, there are a number of hurdles in the way of offering customized in-aisle price promotions, including the cost of installing digital price tags and the difficulty of gathering consistent personalization data on shoppers at a large scale.
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