Retail News

Columnist: Retailers far from ready to offer on-the-fly price offers to shoppers

Infoworld 02/16/2017

Andrew C. Oliver, who is employed by LucidWorks, says that while store operators are gathering tons of information on shoppers these days, there are a number of hurdles in the way of offering customized in-aisle price promotions, including the cost of installing digital price tags and the difficulty of gathering consistent personalization data on shoppers at a large scale.

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