Retail News

Consumers resent being tracked online

The Wall Street Journal 08/02/2020

Shoppers are well aware that retailers often make product suggestions online based on their browsing history. As it turns out, it disturbs them to the point of not making a purchase at all, according to a recent research paper published in the Journal of Consumer Research. The study found that 41 percent of those whose browsing history was tracked chose to walk away before making a purchase versus only 20 percent of those who were not observed at all.

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